New York Interconnect’s Marketing and Communications Team thought they had their calendars all set for 2020, with a main focus on live sports such as March Madness and the Summer Olympics. Then COVID-19 hit. Working closely with research, the team used the significant increase in viewership data on existing programming to re-strategize all sales collateral. They created sales decks, one sheets, thought leadership and videos to remind advertisers that they’re still able to reach a peak number of viewers. They also exhibited a lot of heart, enlisting fellow employees to create thank you videos for frontline workers and put together a touching homage to their beloved city in the video “What I Miss About New York.”