The Why? Roggero empowers Fuse’s young multicultural audience and expands the lens on DEI. Buy Small, which provides diverse-owned small businesses with free social media promotion and 30-second TV spots, and the expansion of its Future History initiative that celebrates changemakers to include “Future Middle Eastern History” are a few recent Fuse initiatives he’s jumpstarted. Roggero last year led the creation of a streaming division that’s launched three new free FAST brands and counting.
He Says… “Leadership needs to look at DEI as more than lip service. Leaders need to support DEI because they truly believe it’s the right thing to do.”
How can leadership best support DEI? Leadership needs to look at DEI as more than lip service. The past few years have seen an awakening in our country, but it’s not enough to support DEI because it’s what people expect. Leaders need to support DEI because they truly believe it’s the right thing to do. If you aren’t authentic, audiences and employees are going to see right through you. At Fuse, we are dedicated to entertaining our audience with content that reflects their life experience. We can’t do this without a diverse team of people who genuinely understand our audience, and the issues and stories they care about.
How inclusive is your recruitment and talent development? Diversity is the cornerstone of our values at Fuse. Cultivating an employee population that represents both our audience and our country’s demographics is a priority. We have a team that is dedicated to developing diversity-led candidate pools and our job listings are posted at a multitude of diversity-focused websites and job boards. Our organization over indexes on diversity and inclusion because we need to stay true to our audience. It’s in our DNA.
Coworkers describe me as… I would hope that my colleagues would describe me as someone who is passionate about super-serving our audience. I have dedicated my whole career to connecting with diverse audiences. We are always finding innovative ways to amplify the Fuse brand in such a competitive landscape.