With the Hispanic market having the highest use of smartphone, data, mobile-internet, and video streaming, Charter Communications knew it needed to connect to that audience. They did by teaming up with music star Ozuna for the Hispanic “Ozuna 360 Experential, Brand and DR Campaign.” Charter teamed with the superstar, streaming an exclusive 20-minute concert that aligned with his new album release. It also kicked off a mobile campaign on social platforms.
