Combining the power of popcorn and hot cocoa, Crown Media Family Networks rejoined forces with Conagra Brands for the Hallmark Channel and Conagra Brand’s Snack, Watch and Win Partnership. The promotion, featured on three million packages of Orville Redenbacher popcorn, promoted Hallmark’s movie premieres and gave people a chance to win a walk-on role in a Hallmark movie as well as a year’s supply of popcorn. Over 511,000 entries were received, a 22% jump, and Hallmark’s Countdown to Christmas had 50 million unduplicated total viewers.
