Proving sweet and salty are the perfect combo, Hallmark Channel and Conagra teamed for the Snack, Watch & Win Sweepstakes, giving consumers the chance to win a walk-on role to a Hallmark Channel original movie plus a year’s supply of Orville Redenbacher popcorn. Hallmark Channel received prominent on-pack exposure from September through October on four million packages of four flavors of Orville Redenbacher popcorn to promote the co-branded sweepstakes and drive tune-in to their Saturday night original movie premieres. The sweepstakes ended with about 420,000 total entries and over 2.1 million page views.
