Under this integrated marketing campaign, the RAM 1500 Limited Truck was integrated into every episode of Food Network’s Tournament of Champions. And the winning chef walked away with a one of the trucks, natch. The integration was ramped up on Food Network GO, with episodes provided with limited commercial interruption brought to viewers by RAM. The show featured tons of seamless integration, including using the truck’s unique storage to haul the tourney’s championship belt and even having host Guy Fieri drive the vehicle up to set.