The past year has been anything but quiet for Gordon as she took on a leadership role in restructuring the department’s revenue marketing team and redefining the Starz subscriber growth strategy. She played a key role in the success and completion of Starz 2018 renewal negotiations and has taken the lead in nurturing young talent, leading the affiliate sales department’s mentoring program. Gordon brings a creative, strategic thought process to growing subscribers and revenue as the media landscape continues to change. “As an outsider, before joining the industry, I always found it to be dynamic, it was (and is) constantly changing,” she says. “I love contemplating and debating how consumer behavior is driving new advancements in viewing technology and product enhancements and how these trends are affecting our business.”
What attracted you to this industry?
As an outsider, before joining the industry, I always found it to be dynamic, it was (and is) constantly changing. I was intrigued by how people consume media and how technology affects consumption. I love contemplating and debating how consumer behavior is driving new advancements in viewing technology and product enhancements and how these trends are affecting our business. Our industry has not disappointed and I love being a part of the ecosystem that brings stories, experiences and entertainment to consumers.
Best piece of professional advice you’ve received?
I’m lucky. I’ve had great managers, mentors and colleagues throughout my career and still do. It is hard to select the best but here is one of my favorites: Think big, do small, establish a standard of measure. I find this to be extremely helpful when thinking about goals whether in a professional or personal situation. Setting your sights towards a large goal may seem daunting and overwhelming but when deconstructed into manageable, achievable pieces it becomes a reality. The last component, usually quantifiable, ensures a way of measuring success.
What is your favorite app these days?
Dark Sky. It’s the most reliable way to plan where to go or what to wear, it has the best weather predications.