Like most pay TV providers, DirecTV has witnessed subscriber losses. But it’s fighting hard to change the way programming contracts are negotiated. That’s why we’re including Thun alongside Morrow this year. The two have orchestrated a hard-line campaign against rising programming costs and took a strict stance that DirecTV customers won’t pay twice for programming when it comes to DTC offerings. They’ve gone to the mattresses more than a few times this year, experiencing blackouts with Nexstar, TEGNA and Cox Media as they’ve pushed for a new retrans model that they hope will at least be a conversation starter with broadcasters. Meanwhile, they’re rewarding loyal subscribers by launching DirecTV Perks, a rewards program that features sweepstakes, discounts and merch.
What emerging industry trend are you most excited by? Whether driven by the pandemic or the strike, we see an increase in the number and quality of documentaries. Many of the studios, producers and directors have been able to take their talents and extend it further into education. Combining entertainment with education is helpful for society.
Which industry executive do you wish was running for president and why? Tim Cook. He’s a balanced and low-ego executive who understands the needs of others.
Do you personally still have a traditional cable video package? I do. I value the idea that all my live content is in one place and easy to access. I also have a few SVOD services to compliment my traditional package.
Book, movie or TV series that greatly influenced my leadership style: Simon Sinek’s Start with Why. For me it reinforces the need for a company purpose and an explanation as to why this is important. It becomes a galvanizing tool for hiring, aligning, and focusing employees.
Favorite way to destress? Playing a sport, going on a hike, or time alone.
TV series everyone should binge: “Game of Thrones”
If you were a social media influencer, what product would you peddle? Health related products and services.