Altice USA had a goal of having 170 retail locations by the end of 2022 and Warner Bros. Discovery’s Affiliate Marketing division stepped in to help. It organized activations around Puppy Bowl XVIII in two locations that included signage and giveaways to drive foot traffic. Altice USA opened two Brooklyn, NY, locations and Shark Week was integrated into the grand opening events with a photo opportunity, a high value raffle and more. Food Network supported two other openings and promotions with food trucks and talent like Chef Michael Symon.