Remember the Tubi Super Bowl ad that caused millions to think their TVs had faltered? That was the work of Parlapiano, and it garnered more than 70,000 mentions of the platform on social media and 5.4 billion potential impressions. Her momentum continued as she introduced another brand campaign, “Just Keep Going,” which highlighted Tubi’s array of genres. Speaking of brand, Parlapiano helped Tubi give itself a fresh brand identity to best fit its strategy. That strategy is also molded by Lewinson, who helped Tubi become the most-watched free ad-supported streaming service in the U.S. in 2023. He helped secure deals with Warner Bros. Discovery and DC Super Hero films and dipped into the sports world after closing a multiyear partnership with the NBA G League. Lewinson is also responsible for Tubi’s partnership with The Black List, which will see Tubi commission five scripts from emerging and established writers who connect with diverse young audiences.
Do you personally still have a traditional cable video package? I’m still a Spectrum subscriber, primarily for live events although increasingly those are available in streaming.
What emerging industry trend are you most excited by? Democratizing content by giving people without access an opportunity, especially underrepresented voices. We’re focused on that in a partnership with The Black List and other projects.
Business speak phrase or buzzword I find most annoying: Streaming Wars. It’s not really a war. It’s the future.
TV series everyone should binge: Re-watch “Scandal,” conveniently streaming on Tubi.