WWE to Go
By
| February 22, 2006
Another day, another mobile video deal. WWE is readying a slate of digital content for the Web, wireless, set-tops and alternative media devices and is putting together deals; an announcement is expected in the "near future." WWE recently put its popular Internet talk show "Byte This!" on hiatus, saying it’s being reconceived and will relaunch as part of the new digital slate. WWE’s move into emerging platforms makes a lot of sense considering the fervor of its fans and its dabbling in VOD and broadband. It launched SVOD service 24/7 a year ago and has several online on demand products, including former Spike show "Heat." "We’re looking to find other ways to monetize digital content across all platforms," a rep said.