Nominum helps cable providers helps reach the right person with the right message at the right time by displaying media-rich messages in a subscriber’s web browser, with a view rate of over 90% of target audiences within 24 hours of a campaign launch. And the in-browser messages yield conversion rates up to 15x higher than other campaign mediums such as email, direct mail and phone calls or texts. It’s also ideal for alerting subscribers of infected devices, data usage limits, service upgrades, billing alerts and more.

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The Cable Comeback

Commentary by Steve Effros It’s happening faster than I thought it would: the realization that the “cable” model of delivering video was the right, and probably only workable business model. “Cable”

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Calendar

Apr 25
2024 Cablefax 100 Awards Magazine Release: April 25, 2024
Jun 13
2024 American Broadband Congress Conference Registration is Open!
Jun 26
2024 FAXIES Awards Nominations Are Open!
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Hiring? In conjunction with our sister brand, Cynopsis, we are offering hiring managers a deep pool of media-savvy, skilled candidates at a range of experience levels and sectors, The result will be an even more robust industry job board, to help both employers and job seekers.

Contact Rob Hudgins, [email protected], for more information.