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The FAXIES Awards
Cable's Best Marketing & PR 2014

On Tuesday, June 10 Cablefax celebrated The FAXIES Award winners and honorable mentions.  These fearless leaders represent the PR and marketing gurus whose creativity in devising smart campaigns, mixed with overall promotional prowess, makes them the best of the best.

The winners and honorable mentions of this annual program celebrated their successes before more than 200 executives.  Chatter flowed on the #Cablefax hashtag on Twitter.

Cablefax congratulates all of the finalists who represent the elite professionals and organizations committed to marketing, PR and advertising excellence. See below for the full list of winners and honorable mentions.

In addition, Cablefax celebrated the most respected and effective sales professionals in cable.  View The Sales Executive of the Year Award Honorees.

The FAXIES Award Finalists Click to jump to section

Acquisition and Upgrade Marketing

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    DigitasLBi

    Comcast X1 Direct Mail Acquisition Launch
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    Time Warner Cable

    "The Coach" TV Campaign with Bill Cowher
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Advertising Campaign for a Network

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    D4

    Random Acts of Wellness
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    HBO

    Might Be A Good Time for HBO Go
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    TLC Brand Spot

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Advertising Campaign for a Single Program

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    Big Ten Network

    TIEBREAKER: Cast Your Vote
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    HBO

    Boardwalk Empire
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    History

    Vikings Integrated Campaign
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    A&E Television Networks

    Bates Motel Season 1
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    Discovery Channel

    North America
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    Golf Channel

    Big Break NFL Puerto Rico
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    HBO

    Game of Thrones Integrated Campaign
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Affiliate and Partnership Marketing

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    Time Warner Cable Studios

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    Cartoon Network

    The Move It Movement Tour
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Brand Image and Positioning Campaign

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    AT&T U-verse Country Deep

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    Discovery Rebrand 2013

    Discovery Communications
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    Viamedia

    Your partner for ad sales
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    Suddenlink Communications

    Houseful of Suddenlink
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Community Relations

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    Destination America

    Red, White and You Contest 2013
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    Up TV

    Top Secret Santa
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Corporate Social Responsibility/Green Campaign

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    ION Television & Coalition for the Homeless

    Blanket NYC
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    Up TV

    Top Secret Santa
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Direct Response Marketing

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    A&E Television Networks Rebrand Candy Mailers

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    Cox Communications

    Q3 SMB Testimonial Campaign
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    Time Warner Cable Testimonial Winback Campaign

    La Comunidad
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    Comcast

    Xfinity - Grupo Gallegos
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Integrated Marketing Campaign - Individual Program

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    Discovery Channel

    Skywire LIVE
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    Investigation Discovery

    Dates from Hell S2
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    Sportsman Channel

    The Outfitters Built by Ford F-Series
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    A&E Television Networks

    Bates Motel Season 1
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    HBO

    Game of Thrones Integrated Campaign
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    Lifetime

    Witches of East End Campaign
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    TBS

    CONAN Coke Zero Music Madness
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Integrated Marketing Campaign - Network

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    NBC Sports Network

    Barclays Premier League
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    Discovery Communications

    Discovery Shark Week 2013 Affiliate Promotions
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Integrated Marketing Campaign - Operator

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    Grupo Gallegos

    Comcast - Dish Head
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    Time Warner Cable Studios

    Time Warner Cable
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    Grupo Gallegos

    Comcast - Los Gutierrez
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Marketer of the Year

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    Becky Jones

    Viamedia
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    Brucetta Williams

    BET Networks
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Marketing Campaign - Operator

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    Burrell Communications

    Comcast XFINITY Celebrate Black TV
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    Suddenlink Communications

    Phone Transcript
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Marketing Campaign - Programmer

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    A&E Television Networks

    Bates Motel Season 1
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    Crown Media Family Networks

    Cedar Cove 2013 Marketing Campaign
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    ION Television

    IONTHUSIASTS Campaign
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    CENTRIC & BET Networks

    Centric Soul Train Effect Tour
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Marketing of a Continuing Series

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    DIY Network

    Rehab Addict
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    Sony Pictures Television

    "Breaking Bad: Alchemy" Interactive Book
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    USA Network

    Modern Family Pop-Up Photo Studio
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    Discovery Channel

    Shark Week 2013
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    HBO

    Boardwalk Empire Integrated Campaign
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    Investigation Discovery

    Dates from Hell S2 Marketing Campaign
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    WWE Raw

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Marketing of a New Series or Show

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    Discovery Channel

    Klondike
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    History

    Vikings Integrated Campaign
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    Ovation

    The Fashion Fund VIP Mailer
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    TV One

    R&B Divas LA
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    History

    The Bible Integrated Campaign
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    Lifetime

    Devious Maids Campaign
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    Pivot

    Hitrecord on TV Premiere
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    WE tv

    Marriage Boot Camp: Bridezillas
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Marketing of a Special or Documentary/Documentary Series

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    BET Networks

    Being Mary Jane - The Movie
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    Discovery Channel

    North America
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    ESPN

    ESPN "Nine for IX" series
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    Lifetime

    Flowers in the Attic Campaign
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    Big Ten Network

    TIEBREAKER: Cast Your Vote
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    HGTV

    Rose Parade 2014
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Marketing Team of the Year

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    Discovery Channel

    Discovery Marketing Team
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    A&E Television Networks

    A&E Marketing Team
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    International Media Distribution

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Media Event

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    ESPN

    Upfront 2013
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    A&E Television Networks

    Bates Motel Comic Con
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    mun2

    Combate Americas Press Luncheon
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Media Relations Campaign

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    ESPN

    X Games Global Expansion
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    E!

    #RichKids of Beverly Hills Public Relations Launch Campaign
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    History

    Vikings: Season 1 and Season 2
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    Oxygen Media

    Preachers of L.A. Media Relations Campaign
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Multicultural Marketing

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    Discovery Communications

    Discovery Familia, 2013 Es Para Ti Tour
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    HBO

    Boardwalk Empire
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    LeadDog Marketing Group

    FX, The Bridge
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    ESPN

    The Bicultural Hispanic Male
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    La Comunidad

    Time Warner Cable - Cada Fan Cuenta/Every Fan Counts
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    mun2

    I Love Jenni Season 3
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Multicultural Marketing - Operator

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    H+M Communications

    Comcast XFINITY Freeview Latino: The Biggest Hispanic On Demand Event Ever
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    Time Warner Cable & Eclipse Marketing

    Nexos Lafinos Magazine Fall 2013
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PR Executive of the Year

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    Sarah Chaikin

    Cablevision
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    Lynn Gardner

    History
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    Debbie Frey

    Comcast
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PR Stunt

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    FUSE TV

    Big Fredia: Queen of Bounce Guiness World Record - Most People Twerking Simultaneously
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    History

    Vikings at Comic-Con
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    TiVo TV

    Binge-Viewing World Record at CES 2014
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    HBO

    Game of Thrones Theme Song Takeover
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    International Media Distribution

    Comcast & The Filipino Channel Typhoon Relief Campaign
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    National Geographic Channel

    Killing Kennedy News Stand
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PR Team of the Year

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    FX PR Team

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    OWN & Harpo Studios Communications Team

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    Comcast PR Team

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    Sundance TV PR Team

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Press Kit

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    A&E Television Networks

    Modern Dads
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    A&E Television Networks

    Wahlburgers
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    A&E Television Networks

    Bonnie & Clyde
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    History

    Vikings Shield
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    Lifetime

    Witches of East End
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Programming Stunt

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    Big Ten Network

    BTN Big 10K
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    H+M Communications

    Comcast Xfinity Freeview Latino: The Biggest Hispanic On Demand Event Ever
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    HGTV

    All Premiere New Year
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Public Affairs Campaign

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    The Weather Channel and Discovery Education

    The Weather Channel: Connect with Weather Virtual Field Trip
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    Big Ten Network

    BTN LiveBIG
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Shoestring Marketing

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    International Media Distribution

    Comcast & TFC Typhoon Relief Campaign
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    OWN and Harpo Studios

    Oprah's Lifeclass - Brené Brown eCourse
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Social Media During a Program

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    ESPN Deportes

    Nacion ESPN
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    TLC

    Cake Boss Kickoff Live
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    TLC

    Long Island Medium Tweet to Win Live
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Social Media Marketing

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    Burrell

    XFINITY Celebrate Black TV
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    EPIX Gets Dirty Sexy Funny

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    QVC

    Red Carpet STYLE
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    WWE WrestleMania 29

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    Cartoon Network

    Cheer Up Mordecai
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    Oxygen Media

    Preachers of L.A.
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Sweepstakes and Games Marketing

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    Crown Media Family Networks

    Snow Much Fun Sweepstakes & Digital Game
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    BET Networks

    Real Husbands of Hollywood Mitch Poker
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Tchotchke

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    International Media Distribution

    IMD 2014 Calendar "Culture In Motion"
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    Destination America

    King of Thrones Toilet Mugs
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Trade Show Marketing/PR

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    Cartoon Network

    San Diego Comic-Con 2013
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    HBO

    Game of Thrones at Comic-Con
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