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Cablefaxies Awards
Cable's Best Marketing & PR 2012

Behold, the winners and honorees of the Cablefaxies, Sales Executives of the Year and Sweet 16 awards.

At our May 1 event at the Grand Hyatt in New York City, we announced the winners of the 2012 Cablefaxies, the year’s most outstanding communications initiatives that set the cable industry benchmark for excellence across all areas of PR and marketing. We also honored our Cablefax Sales Executives of the Year, those who work tirelessly behind the scenes to drive revenue, grow our dynamic marketplace and move the business forward. A special salute went out to Cablefax’s Sales Hall of Fame, Class of 2012, consisting of 8 more stellar sales stars who join the exclusive ranks of our past inductees. And we also recognized Cablefax’s Sweet 16, a hot list of brand marketers and agency execs who are doing especially superb work as they partner with the industry.

Program Award Finalists Click to jump to section.

Advertising Campaign for a Network

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    ABC Family

    Anti-Bullying Campaign
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    Food Network

    Event, Social Media and Magazine Branding
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    Scripps Networks Interactive

    HGTV - 30 Days of Holidays
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Advertising Campaign for a Single Program

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    A&E Television Networks

    Breakout Kings Season 1
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    Scripps Networks Interactive

    HGTV - Property Brothers
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    The Hub TV Network

    My Little Pony Friendship is Magic
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Community Relations

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    Big Ten Network

    BTN LiveBIG Campaign
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    Sportsman Channel

    Hunt, Fish, Feed
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    Suddenlink Communications

    Connecting to Those in Need
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Corporate Social Responsibility

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    Cartoon Network

    Cartoon Network’s Stop Bullying: Speak Up
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    International Media Distribution

    TV JAPAN 2011 Earthquake/Tsunami Outreach
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    Style Network PR

    Fight with Style Skin Cancer Awareness and Beauty Bus
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Direct Response Marketing

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    AETN

    A&E Halloween Sales Drama Mailer
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    Cox Media California

    Cox Media-AT&T U-verse Sponsorship Video Email Blast
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Integrated Marketing Campaign

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    Big Ten Network

    BTN liveBIG
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    RLTV

    Making Medicare Work for You
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    Starz Entertainment

    Torchwood: Miracle Day - Integrated Campaign
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    The Hub TV Network

    Transformers Prime TV Series Sustain Campaign
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Marketing Campaign – Distributor

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    Comcast Cable

    Quincy World of More Upgrade
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    Time Warner Cable-Wisconsin

    Go Pack Go Yard Sign Campaign
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Marketing Campaign - Programmer

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    Big Ten Network

    BTN LiveBIG
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    Bravo Media

    Summer by BRAVO
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    Crown Media Family Networks

    Countdown to Christmas Campaign 2011
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    GMC

    Uplift Someone America Bus Tour
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    NBCUniversal

    Your Summer Solution
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Marketing of a Continuing Series

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    Cartoon Network

    Adventure Time
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    HBO

    Boardwalk Empire - Season 2
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    Turner Network Sales

    TBS Team Coco Button Booth Tour
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    TV Land

    Hot in Cleveland 2012 Overall Marketing
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Marketing of a New Series or Show

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    Big Ten Network

    BTN LiveBIG
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    CMT: Country Music Television

    CMT Working Class
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    Fuse

    Funny of Die’s Billy on the Street
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    ION Media Networks

    ION Television “Flashpoint” Launch
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    Oxygen Media

    Oxygen’s The Glee Project Season 1 Marketing Campaign
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    Retirement Living TV

    Good Food, Good Deeds
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Marketing of a Special or Documentary/Documentary Series

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    Investigation Discovery

    Sin by Silence
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    TLC

    Royal Wedding Week
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Media Event

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    Discovery Communications

    Velocity Launch Event in NYC
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    ESPN

    2012 espnW Women’s World Cup Media Event
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    ESPN

    ESPN’s 2011 Upfront Event
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Media Relations Campaign

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    Cartoon Network

    Stop Bullying: Speak Up
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    IFC

    Portlandia Season 2
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    NBCUniversal

    Top Chef Tour
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    Oxygen Media

    The Glee Project
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    Scripps Networks Interactive

    HGTV - My Yard Goes Disney
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Multicultural Marketing - Distributor

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    Time Warner Cable

    Mi Vida A Mi Manera Brand TV Campaign
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Multicultural Marketing - Programmer

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    nuvoTV

    nuvoTV Rebrand
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    TLC

    All-American Muslim
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PR Stunt

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    A&E Television Networks

    Halloween Sales Drama Mailer
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    HBO

    Boardwalk Empire Season 2 – Compliments of Nucky/Vintage Train
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    ION Media Networks

    ION Television – Newsstand Stunt
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Press Kit

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    National Geographic Channels

    Nat Geo WILD’s Born to be WILD
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    Sportsman Channel

    Dropped/Meat Eater
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    Turner Broadcasting

    Turner Broadcasting 2011 Upfront Kit
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Programming Stunt

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    E! Entertainment

    E! Royal Wedding
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    The Hub TV Network

    The Haunted Hub and Haunt Your House Sweepstakes
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    TLC

    Royal Wedding Week
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Public Affairs Campaign

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    Discovery Familia

    Discovery Familia’s PALA Challenge
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    Halogen TV

    Halogen TV/Cox San Diego Soles4Souls Campaign (2011)
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    HISTORY

    Civil War 150
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    National Geographic Channels

    Cause an Uproar
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    Ovation

    Ovation Partners with Americans for the Arts for Arts Advocacy Day 2011
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    RLTV

    Making Medicare Work for You
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Social Media During a Program

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    Big Ten Network

    BTN Live
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    ESPN

    First Take #WhenSkipMeetsTebow
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Social Media Marketing

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    A&E Television Networks

    Storage Wars All Access
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    AMC Networks

    Sundance Channel’s Girls Who Like Boys Who Like Boys Campaign
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    HBO

    Game of Thrones/Fan Activation/Maesters Path
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    Oxygen Media, LLC

    The Glee Project Social Media Campaign
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Sweepstakes and Games Marketing

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    CMT: Country Music Television

    CMT Top Secret Recipe
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    Crown Media Family Networks

    Santa-riFIC Mobile Tour & Sweeps
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    The Hub TV Network

    The Haunted Hub and Haunt Your House Sweepstakes
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    TLC

    Bakin’ with the Boss Book Tour,“Who Takes the Cake?” Sweepstakes
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Tchochke

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    ESPN

    2012 ESPN Planning Guide
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    FEARnet

    FEARnet’s 2011 Premiums
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    National Geographic Channels

    Rocket City Rednecks Beer Cooler-Koozies
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    Outdoor Channel

    Spring Fever 2011 - Bear Paw Slippers
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Technology Vendor Marketing (B2B)

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    Canoe Ventures

    Building the ITV Marketplace
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    Clearleap

    Stream Big
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    Motorola Technology Services

    SCTE Trivia Game
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Technology Vendor Marketing (Consumer)

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    Hulu

    Hulu Plus
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    TiVo

    TiVo Premiere
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Trade Show Marketing and PR

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    Canoe Ventures

    Building the iTV Marketplace
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    HBO

    True Blood at Comic-Con 2011
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    Time Warner Cable

    Senior Management Meeting
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Video: Use of Video or Moving Image

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    AMC

    Supplemental Graphic Novel/Adventure Online Games
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    E!

    E! Live from the Red Carpet App
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    Time Warner Cable

    TWC TV App
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Viral Marketing Campaign

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    TLC

    Virgin Diaries
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    Karmaloop

    ReclaimYourTV Campaign
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Youth Marketing

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    Disney Channel

    Disney Junior Launch Campaign
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    Nickelodeon

    Fresh Beat Band Live Concert Tour
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    Time Warner Cable

    Radio Disney’s 15th Birthday Jam
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People Awards

Marketer of the Year

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    Tom Carr & Lara Richardson

    SVP, Marketing and SVP, Marketing Creative,TLC
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Marketing Team of the Year

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    Cheetah Technologies, LP

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    HGTV

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PR Executive of the Year

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    Chris LaPlaca

    ESPN
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    Marie Moore

    IFC
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PR Team of the Year

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    FX

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    Investigation Discovery

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    Time Warner Cable

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