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Cablefaxies Awards
Cable's Best Marketing & PR 2011

Cablefaxies Awards saluted the year’s most outstanding communications initiatives and programs in the highly competitive and dynamic Cable arena.

The coveted awards set the industry benchmark for excellence across all areas of PR and Marketing. The winners of the Cablefaxies Awards took chances, made tremendous strides and understand the power of PR and marketing in the cable industry.

Program Award Finalists Click to jump to section.

Advertising Campaign for a Network

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    TBS

    Conan on TBS
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    TLC

    TLC Summer

Advertising Campaign for a Single Program

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    IFC

    The Increasingly Poor Decisions of Todd Margaret
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    Investigation Discovery

    Deadly Women Launch
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    TLC

    Next Great Baker
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    WE tv

    Joan & Melissa: Joan Knows Best

Community Relations

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    NBCUniversal

    USA Network Characters Unite Campaign
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    Outdoor Channel

    Outdoor Channel Corps
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    EPIX

    Waiting for Superman Virtual Town Hall

Corporate Social Responsibility/Green Campaign

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    Big Ten Network

    Give Big
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    BlueHighways TV

    BlueHighways TV and Bresnan Celebrate Colorado Farm to Table Greenhouse
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    NBCUniversal

    Green is Universal e-Cycling Events: 2010 Affiliate Promotion
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    EPIX

    Waiting for Superman Virtual Town Hall

Direct Response Marketing

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    Charter Communications

    "Falls Coming. Start Smart with Charter"
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    Cox Business Services

    Cox Business "The Future Looks Great from Here"

Integrated Marketing Campaign – Programmers

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    TBS

    Conan on TBS
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    WE tv

    2010/2011 Upfront Materials and Trade Campaign

Integrated Marketing Campaign – Operators and Vendors

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    Time Warner Cable

    Step thru the Screen Experience at NBA All-Star Jam Session 2010

Marketing Campaign - Programmers

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    A&E Television Networks

    The Glades Barnes & Noble Partnership
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    AMC

    The Walking Dead's "Global Zombie Invasion"
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    C-SPAN

    C-SPAN Video Library

Marketing Campaign - Operators

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    Canoe Ventures

    The EBIFany…
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    Charter Communications

    "Obsessed with Better" Service Campaign
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    Time Warner Cable

    Hi Life Campaign

Marketing of a Continuing Series

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    BRAVO Media

    Shear Genius Season 3 Launch Campaign
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    CNN

    AC 360° Experience: Your Digital Newsstand
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    WE tv

    Ultimate Wedding Sunday

Marketing of a New Series or Show

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    Big Ten Network

    Big Ten Icons - Top 50
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    Hallmark Movie Channel

    Goodnight for Justice
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    HBO

    Boardwalk Empire
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    IFC

    The Increasingly Poor Decisions of Todd Margaret
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    Sony Pictures Television International Networks Vostok

    Vampire Diaries' launch campaign on AXN SCI-FI
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    TLC

    Sarah Palin's Alaska

Marketing of a Special or Documentary/Documentary Series

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    CMT

    CMT Artists of the Year
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    MLB Network

    MLB Network Special Presentation: 1960 World Series Game 7

Media Event - Programmers

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    HBO

    Boardwalk Empire Caesar's/Harrah's Hotel Domination Promotion
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    Investigation Discovery

    James Ellroy's Underbelly Bus Tour of L.A.
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    National Geographic Channel

    Inside the State Department Screening

Media Event - Operators

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    Time Warner Cable West Region

    Time Warner Cable Masters in 3D
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    Time Warner Cable West Region

    Time Warner Business Class Fiber Ring Launch Media Event

Media Relations Campaign

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    E! Entertainment Television

    "Keeping Up with the Kardashians" - Season 5
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    ESPN

    ESPN Films "30 for 30"
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    The History Channel

    America: The Story of Us
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    Showtime Networks

    Episodes

Mobile Marketing Campaign

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    Bravo Media

    Bravo/Foursquare Partnership

Multicultural Marketing

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    Cox Arizona

    Cox Conexión Arizona Magazine
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    Cox Arizona

    Hispanic Celebrity Campaign
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    Eclipse Marketing Services Inc.

    Winter 2011 Nexos Latinos™ Magazine - Time Warner Cable NY, Retention Upgrade Version
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    Si TV

    Model Latina NYC

PR Stunt

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    Bravo Media

    Top Chef: Just Desserts Day
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    HBO

    Boardwalk Empire Bloomingdales Promotion
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    HBO

    Boardwalk Empire Caesar's/Harrah's Hotel Domination Promotion
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    HBO

    True Blood Season 3 Midnight Screening Event
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    TLC

    TLC Summer - Times Square pool

Press Kit

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    A&E Television Networks

    The Hasselhoffs
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    FX

    Rescue Me
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    National Geographic Channel

    Great Migrations
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    Showtime Networks

    Shameless
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    Sprout Press Kit

Programming Stunt

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    Investigation Discovery

    Black Widows Week
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    ION Media Networks

    Back to the Future Trilogy
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    Ovation

    Sacred to Profane

Public Affairs Campaign

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    Big Ten Network

    Give Big
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    gmc

    Be Positive, Act Positive, Live Positive - Stop Violence Presented by Comcast Freedom Region and gmc
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    USA Network Characters Unite Campaign

    Sportsman
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    Ovation

    92nd Street Y's Poetry Center Schools Project
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    RLTV

    RLTV Prime Votes: Election 2010

Social Media Marketing

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    A&E Television Networks

    The Glades Social Media
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    Bravo Media

    Bravo/Foursquare Partnership
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    Discovery Communications

    Discovery Channel's MythBusters
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    HBO

    Eastbound & Down Season 2 - Kenny Powers Tribute Mash-up

Tchochke

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    HBO

    Eastbound & Down Season 2 - Mullet
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    International Media Distribution (IMD)

    International Media Distribution Floating Globes
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    The Tennis Channel

    2010 US Open Gift Bag
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    Turner Broadcasting

    Fuji Instant Camera Gift

Trade Show Marketing and PR

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    HBO

    True Blood Season 3
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    Karmaloop TV

    Launch at NCTA's "The Cable Show 2010"
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    NBCUniversal

    NBCUniversal Connection
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    Time Warner Cable

    NCTA 2010 "My World"

Video: Use of Video or Moving Image

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    Cartoon Network

    Firebreather
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    Oxygen Media

    Hair Battle Spectacular

Viral Marketing Campaign

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    Cartoon Network

    CN Hole in the Wall New Game Show Series Launch
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    OWN: The Oprah Winfrey Network

    Network Launch

People Awards

Marketer of the Year
(VP Level & Above)

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    Bill Bergofin

    Versus
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    Denise Conroy-Galley

    Outdoor Channel
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    Jeff Gregor

    TBS/TNT/TCM
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    Kent Rees

    Current

Marketing Team of the Year

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    TBS/TNT/TCM

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    TLC

PR Executive of the Year
(VP Level & Above)

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    Alyssa Corcoran

    NBC Universal
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    Georgia Juvelis

    Rainbow Media Holdings

PR Team of the Year

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    Big Ten Network

Public Affairs Executive of the Year - Operator

Public Affairs Executive of the Year - Programmer

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