Verizon Partners with thePlatform

To accelerate multiscreen video delivery, Verizon Digital Media Services inked a strategic partnership with Comcast’s thePlatform, the white-label video publishing service. The companies have integrated Verizon’s video service and thePlatform’s mpx video management system to form a new service, which the companies will jointly sell. The combined offering seeks to enable customers to manage an IP video platform from a single web-based console, letting them simplify features like dynamic ad insertion, closed captioning and analytics. In addition, users are expected to be able to manage files and metadata, set business and monetization policies, enforce content viewing rights, provision video players and distribute videos to their own websites, 3rd party sites, smartphones, tablets, game consoles and more.

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