SeaChange: Nitro Now Is A ‘Generational Leap’

Nitro Now subscriber-experience set-top software is the newest offering from SeaChange International, featuring a lightweight subscriber portal that enhances the industry’s deployed QAM-based set-top boxes with a subscriber interface “that’s on par with other video-enabled devices as well as newer and more advanced set-tops.”

Although 25 percent of all video viewing in U.S. broadband households now occurs on platforms other than the TV (i.e., PCs, smartphones and tablets), the TV remains the dominant video-enabled device in the home, the company says, adding “Nitro Now delivers a generational leap in TV set-top box capabilities and performance beyond the popular SeaChange VODlink software, which today drives the video-on-demand experience on more than five million deployed set-top boxes. Nitro Now’s feature-rich environment includes fast launch and screen rendering, and high-resolution graphics combined with highly intuitive search, discovery and previews that get subscribers to their content selections with fewer clicks.”

Comments Anthony Landamia, executive director/Product Management, “The effect is a completely contemporary experience that doesn’t require a single truck roll, even for homes that last received a new set-top during the 1990s.”

Further, the Nitro Now experience will integrate with operators’ future IP-based whole-home services developed on SeaChange’s previously released Nitro multi-screen subscriber interface and Nucleus soft box gateway software.

Nitro Now includes SeaChange’s “Watch & Buy” T-commerce application that allows operators to offer subscribers a secure environment for remote control point-of-purchase ordering of content and merchandise related to the movies and TV programs streamed to their set-top box. Options may include content-locker downloads, Blu-ray DVDs, soundtracks and video games shipped directly to a subscriber’s home.

To see examples of the Nitro Now set-top box subscriber interface, click here. SeaChange also will demo the product at The Cable Show in Boston later this month.