February 8, 2010

Cox Uses Tapeless Ad Distribution

Cox Media, the advertising services division of Cox Communications, has launched an all digital system for managing ad distribution, known as SpotXpress.

More than 90 percent of the 43 million Cox Media spots produced annually are now managed digitally, significantly reducing the number of tapes and DVDs sent to landfills each year and directly contributing to the company's Cox Conserves program to reduce its overall carbon footprint.

SpotXpress is free to clients and offers uploads of spots via a secure online portal, eliminating the delays associated with shipping physical content. The new system immediately creates operational efficiencies on the client and operator side by reallocating resources previously dedicated to shipping, receiving and tracking materials.

The digital media management system also ensures that spots maintain optimal video quality and audio fidelity by avoiding the transfer to analog media.

Cox Media developed SpotXpress internally and teamed with VideoShip to operationalize the system. SpotXpress is available to Cox Media clients in each market the company serves and technical support is provided by VideoShip's call center.