Non-traditional TV is in the spotlight, with LG Electronics and TP Vision (for Philips TVs) forming the Smart TV Alliance to create a non-proprietary environment for app developers. That follows the recent creation of The Connected TV Marketing Assn, which just announced its US board. On Connected TV’s board are a couple of cable network execs, but no cable operators—yet.

Also in the June 21 issue of CableFAX Daily:

The Senate approved an amendment to the Farm Bill that is aimed at better targeting funding to broadband projects in unserved areas.

TV One, MavTV and Style Media are all rebranding this summer. Our marketing section details the changes these networks have made.

Steve Effros, former President of CATA and advisor to the cable industry, talks about Apple iPads and cable regulations that force standardization. See the connection between the two in today’s issue.
 

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