Adobe Digital Index Data
Video viewing from mobile platforms are on the rise, with video starts nearly doubling on smartphones YOY in 4Q, according to new analysis by Adobe Digital Index. And with 258.1mln iPad devices sold to date, Apple devices in general are the top choice for video consumption. Some 29% of all TVE authenticated video starts come from an iPad, and more than 60% of all TVE starts come from Apple technology (iPhone, iPad, Apple TV, or Mac computer). Roku was the most popular OTT device. Meanwhile, gaming console and OTT device share of TVE content rose 50% YOY.
The report, which also looked at other digital trends, found that the top 3 Internet of Things devices consumers want include home electronics, home appliances such as the fridge, oven and thermostat, and cars. In the wearable technology segment, Adobe found high demand for Apple Watch, to be released in the first half of 2015. Some 27% of those who own a smartphone or tablet and who don’t currently own a smartwatch said they are likely to buy one in the next 6 months. Of those, 67% of them said they are likely to buy an Apple Watch.
