July 17, 2012

To Market, To Market 07/17/12

Mogreet, a provider of mobile multimedia messaging for the delivery of video to mobile phones, unveiled the AdStitch mobile advertising service that streamlines the process of combining ads with MMS video messages to generate advertising revenue from opt–in MMS messaging campaigns. Users can upload a brief video ad within Mogreet’s Campaign Manager and can use AdStitch to “stitch” the ad to a video being sent to their subscribers. The clip automatically is transcoded and delivered to a targeted mobile subscriber list via Mogreet’s MMS platform. Cox Media Group’s Oakland, Calif., TV station KTVU is a beta tester…U.S. Cellular notes that 43 percent of individuals it polled are in the "seven year itch" phase with their wireless providers, but respondents are hesitant to call it quits. To help subs make a clean break, the operator is offering as much as $300 to those who want to switch to U.S. Cellular through a $100 smartphone activation credit and as much as $200 when they trade in their used phones.