June 13, 2012

ClearFlow Uses Nielsen C3 For Content Distro

IP-based video provider Clearleap is touting a solution for programmers it says will help them more easily monetize content and take advantage of the Nielsen C3 ratings system for both online and VOD content.  

The Clearleap platform is a terrestrial, all-IP network that packages and distributes content from programmers to TV operators. The Nielsen C3 ratings system measures the average commercial minutes viewed during a broadcast and includes three days’ worth of digital video recorder (DVR), VOD and Internet playback data.   

“With so many viewing options available today, the C3 ratings system is rapidly becoming a critical component in measuring ratings and viewing habits,” explains Clearleap CEO Braxton Jarratt. “Clearleap is helping programmers take advantage of this profit potential with an easy-to-use, cost-effective service, and it is available today. We simplify and take the pain out of a perfect storm for operations:  more hours of content, going to more places in more formats, all demanding a quicker turn-around time."

The solution reportedly supports HD-SDI inputs allowing for outputs of MPEG-2 and MPEG-4 SD and HD formats as well as such adaptive bitrate streaming as Apple HTTP Live Streaming. Clearleap also can assign transcoding jobs over several video processors, accommodating simultaneous transcoding of various formats.

 ClearFlow media services with C3 support offers the following:

>> Archival-quality capture that maximizes output quality and enables programs to only have to be recorded and distributed once;
>> Fast, scalable handling of content (volume of content, complete range of formats and quick turnaround);
>> Comprehensive tools for metadata normalization and customization;
>> A cloud-based workflow toolset, including the ability to mark and trim content;
>> Reliable, low-cost IP distribution ClearFlow says avoids the inefficiencies, timing and costs of a one-to-many satellite infrastructure.

For linear or live TV capture, Clearleap says the system can record the actual broadcast stream at the uplink facility, enabling the creation of a high-bitrate mezzanine file from an uncompressed video source. Content can be trimmed as needed at the time of ingest, helping to ensure the ads designated to a specific program are included in the distribution of that program.