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June 19, 2013
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Systems Engineer - Buckeye CableSystem - OH

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Social Media Measurement: Strategies for Measuring Tune-In and Engagement with Cable Brands
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DISH ON THIS. At the annual DISH Team Summit in San Antonio, TX, DISH retailers, partners and execs networked about the latest products in the satellite TV industry. Pictured are Christy Benson, Dir of Affiliate Marketing, Outdoor Channel, the net's Lee & Tiffany Lakosky, Hosts of “The Crush with Lee and Tiffany," DISH pres & CEO Joseph Clayton and Nathan Holm, Dir of Affiliate Sales & Marketing, Rocky Mountain Region, Outdoor Channel.


June 27, 2011

High-Income Households Are Most Likely To Subscribe To Pay-TV

New consumer research from Leichtman Research Group (LRG) finds that 87 percent of households nationwide subscribe to some form of multi-channel video service. The percentage of households that subscribe to a multi-channel video service is similar to last year, and up from 80 percent in 2004.

Non-subscribers to multi-channel services tend to have lower household incomes. Nationwide (including households that do not have a TV set), 8 percent with annual household incomes over $75,000 do not subscribe to a multi-channel video service - compared to 14 percent with incomes of $30,000-$75,000, and 20 percent with incomes under $30,000.
 
These findings are based on a survey of 1,500 randomly selected households from throughout the United States, and are part of a new LRG study "Cable, DBS, & Telcos: Competing for Customers 2011." This is LRG's ninth annual study of this topic.

LRG's research also found that:

  • 12 percent of non-subscribers paid to subscribe to a service in the past year (the percentage of non-subscribers who dropped service in the past year has been fairly consistent over the years of these studies);
  • Mean reported monthly spending on multi-channel video service is $73.35 - an increase of 3.0 percent from last year;
  • Multi-channel video subscribers with annual household incomes over $75,000 report spending 17 percent more per month than those with incomes under $30,000 - when non-subscribers are included, mean spending per household of all with incomes >$75,000 is 34 percent higher than those with incomes <$30,000;
  • 9 percent of cable TV subscribers, 8 percent of satellite TV subscribers, and 6 percent of Telco TV subscribers are likely to switch from their current provider in the next six months;
  • 13 percent of multi-channel video subscribers with annual household incomes under $50,000 are likely to switch from their current provider in the next six months - compared to 6 percent with incomes over $50,000;
  • 9 percent of multi-channel video subscribers with household incomes under $30,000 are likely to disconnect and not subscribe to any TV service in the next six months - compared to 2percent with incomes over $50,000.







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