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CALL ME CRAZY. On April 16, 2013, Lifetime and Sony Pictures Television held a premiere event for the Lifetime Original Movie "CALL Me Crazy: A Five Film" at the Pacific Design Center in Los Angeles. L to R: Rob Sharenow, evp, Programming, Lifetime Networks; Jennifer Aniston, Executive Producer of "Call Me Crazy"; and Nancy Dubuc, pres, Entertainment and Media, A+E Nets. Debuts April 20, 8pm. Photo by John Shearer/Invision for Lifetime/AP Images.
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June 14, 2012
Is Your Second Screen Synched?
Earlier this week at the “TV of Tomorrow Show" in San Francisco, interactive TV developer Strategy & Technology (S&T) unveiled a new solution for the synchronization of "second screen" application content with broadcast video.


The system provides seamless operation of synchronized second screen applications - viewed on smartphones or tablets - for cable, terrestrial and satellite platforms, and it can be deployed alongside any and all television devices and set-top boxes, regardless of the STB capabilities, S&T says.
“The solution provides broadcasters the ability to synchronize their second-screen applications with both editorial and advertising content, independent of the content's final distribution and delivery technology,” it adds.


In addition, the solution analyzes interactive content from the broadcast stream, and uses synchronization and triggers from that content to update information to be delivered on the second screen. It builds on the tools already in use by broadcasters for inserting interactive content alongside video, including S&T's TSBinder and TSBroadcaster products.

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