CableFAX's Top Case Studies in Cable Marketing & PR
$299.00 per copy - Order your copy online or call 888-707-5814!
As any experienced PR and Marketing professional knows, great campaigns are made - not born. But with social media and the Internet pervading nearly every aspect of our lives, how are PR and Marketing executives changing their methods to take advantage of these new tools? You’ll find out in this new guidebook from CableFAX, which goes behind the scenes of many of cable’s most successful PR and Marketing campaigns.
This one of a kind book, from the publisher of CableFAX, explains in clear, easy-to-read language how cable programmers, operators and vendors cut through the clutter to mount PR and Marketing efforts that worked, gained revenue, ratings points and industry buzz. You’ll also receive many tips about pitfalls to avoid in your campaigns. You'll learn the strategies and you'll be equipped with fresh, new ideas about how to execute a digital PR campaign or program that produces positive results. Each study demonstrates some facet of ingenuity, innovation or integrated thinking, illuminating communications as a function that has matured with poise and established its indispensability to business practices.
These Top Case Studies are the editors' picks of the most successful campaigns in:
Chapter 1: Advertising Campaign for a Network
Chapter 2: Advertising Campaign for a Single Program
Chapter 3: Direct Response Marketing
Chapter 4: Integrated Marketing
Chapter 5: Marketing Campaign
Chapter 6: Marketing of a New Series or Show
Chapter 7: Marketing of a Continuing Series
Chapter 8: Trade Show Marketing & PR
Chapter 9: Community Relations
Chapter 10: Media Event
Chapter 11: Media Relations Campaign
Chapter 12: Top Profiles in Cable Marketing
View Table of Contents
Within the pages of this book you will learn how Discovery Communications successfully launched Planet Green; the strategies behind A&E’s launches of series about Steven Seagal and MC Hammer; the steps behind Showtime’s award-winning environmentally friendly Emmy nomination campaign; how HBO methodically spilled blood to create interest in its vampire-centered series TrueBlood; how ActiveVideo Networks managed the media to insure maximum exposure for its name change; and how a Charter system learned from its mistakes and gained a major advantage over a competitor.
In a special section of the book, we talk to several PR and Marketing professionals to find out what they’re doing to prepare for the changes in their fields stemming from the enormous presence of social media and other online activities.
Surely there are more than these outstanding examples of well-executed communications campaigns and initiatives. In every case study in this book, you will take away at least one smart communications idea. Start taking notes, applying these ideas and sharing them with us at CableFAX. We hope your next campaign will be included in the next volume of this Guidebook.
If you’re thinking of reading this book, you get it. You know what PR can do. And you know what the absence of PR can do. But there’s still a lot we can learn from our PR peers: new and smarter ways of influencing stakeholders.
We hope you'll enjoy CableFAX Top Case Studies in Cable Marketing and PR!