Going Green: Outstanding Green Business Practices
$399.00 per copy - Order your copy online or call 888-707-5814!
We've asked executives from all types of organizations—from major corporations to small colleges to large manufacturers to major media companies—to share what they're doing, what they're learning and how they are communicating their green initiatives.
This guidebook is designed to provide many perspectives and varying tactics on going green. What's right for one company may not be right for yours, but throughout this book you'll see that the worst you can do is to not try. There is no cookie-cutter recipe here, but there are shared strategies and tactics.
Order your copy and start Going Green Today!
This is the industry's only book on Going Green tailored to communicators.
Chapter 1: Going Green Overview
Chapter 2: The Workplace
Chapter 3: Campaigns
Chapter 4: Recycling
Chapter 5: Media Companies: Case Studies
Chapter 6: Nonprofits and Government Organizations: Case Studies
Chapter 7: More Going Green Case Studies
Chapter 8: Manufacturing, Printing, & Design
Chapter 9: CSR: Reporting & Tactics
Chapter 10: How-To
Companies Covered in the Guidebook Include:
Albuquerque Public Schools
American Jewish Committee
Booz Allen Hamilton
Bright Idea Advertising and Public Relations
Boston College Center for Corporate Citizenship
Broward County Library
City of Arlington, Texas
City of Greeley, Colordao
City of Columbia Department of Public Services
City of Fort Collins, Colorado
Constructive Communication Inc.
Critical Care Medicine
DDB Brand Integrity Group
Cox Communications Partners
Edelman Public Relations
Environmental Protection Agency
Forest Stewardship Council
Graham & Associates
Green Canary Sustainability
Green Jays Communications
Greenstar North America
Harrah’s Council Bluffs Casino & Hotel
Horseshoe Council Bluffs Casino
Ideaworks Marketing & Design
Indiana Office of Energy & Defense Development
Institute for Sustainable Enterprice
EnviroMedia Social Marketing
Kellogg School of Management
Kleber & Associates
Magazine Paper Project
Marek & Company
Minnesota Pollution Control Agency
Newspaper Association of America
Nickelodeon Magazine Group
Northern Arizona University Office of Public Affairs
Oregon Department of Transportation
Pitney Bowes Inc.
Rea & Associates
Rob Seitz Communications
Society of Critical Care Medicine
Starting Up Green
Sustainable Forestry Initiative
Global Tanitim Public Relations & Consultancy
U.S. Army Environmental Command (USAEC)
Varian Semiconductor Equipment Assn
The Weather Channel
Winterthur Museum & Country Estate
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