U.S. Internet Ad Revenues Reach $49.5 Billion in 2014, 16% YOY Increase
Our Take:
It’s not a surprise that Internet advertising is rapidly on the rise, but the numbers the Interactive Advertising Bureau (IAB) released today are nonetheless impressive. It says that ad revenues in Q4 2014 for Internet advertising surpassed $14 billion. That’s a 17% increase from Q4 2013. For 2014 as a whole, ad revenues were $49.5 billion, a 16% YOY increase. In the case of mobile, the increase is even greater: $12.5 billion in 2014, a 76% increase YOY. Check out additional highlights on social media, search, display and more.
NEW YORK, NY (April 22, 2015) — Digital advertising revenues in the U.S. rose to an all-time high of $49.5 billion in 2014, according to the IAB Internet Advertising Revenue Report for the full-year, released today by the Interactive Advertising Bureau (IAB) and prepared by PwC US. This figure represents a 16 percent increase over 2013’s record-setting total of $42.8 billion – and marks the fifth consecutive year of double-digit growth for the industry. The report additionally shows that 2014’s fourth quarter numbers reached $14.2 billion, a 17 percent uptick from $12.1 billion in the final quarter of 2014.
– See more at: http://www.iab.net/about_the_iab/recent_press_releases/press_release_archive/press_release/pr-042215#sthash.y95LXdO2.dpuf
Wednesday, April 22, 2015 U.S. Internet Ad Revenues Reach Record-Breaking $49.5 Billion in 2014, a 16% Increase Over Landmark 2013 Numbers, Marking Fifth Year in a Row of Double-Digit Growth for the Industry Q4 2014 Surpasses $14 Billion, Rising 17% Over Same Time in 2013 Mobile Ad Revenues Hit $12.5 Billion in 2014, Representing a 76% Increase Year-Over-Year; Digital Video Up 17% to $3.3 Billion NEW YORK, NY (April 22, 2015) – Digital advertising revenues in the U.S.
