Recently we wrote about the rise of ad blocking software, a very real obstacle to the monetization of digital advertising. A whopping 93% of respondents in one survey from Unruly said they would consider ad blocking. Simply put, ads need to become more relevant to consumers and less of a nuisance if they are going to be accepted as legitimate content.

How is the trend occurring globally? According to a 2016 digital report from Reuters Institute for the Study of Journalism, ad blocking is a global phenomenon that happens more frequently in other parts of the world, including Poland (38%) and Greece (36%). About a quarter of online viewers use ad blocking software in the U.S. Most of them are under the age of 35 and are people who use news the most. Check out the full chart below of ad blocking in various countries, from Statista.

Infographic: The Use of Ad-Blocking Around the World | Statista
You will find more statistics at Statista

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Thursday–April 18

WICT Network Looks Back on Two Decades of PAR

It’s that time of year again for The WICT Network’s Signature Luncheon, and this Friday’s fete will be a massive celebration of 20 years of the organization’s PAR initiative.

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Apr 25
2024 Cablefax 100 Awards Magazine Release: April 25, 2024
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2024 American Broadband Congress Conference Registration is Open!
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