http://www.cablefax.com Cable360.com en-us 2010 Mon, 15 Mar 2010 13:37:12 EDT Cable Fax Magazine Faxies We mark the 20th anniversary of CableFAX Daily with a look at the founding of cable’s daily news source, speculation about the innovations ahead and a tribute to CableFAX founder Paul Maxwell.... http://www.cablefax.com/cablefaxmag/faxies/34677.html Mon, 30 Mar 2009 0:00:00 EDT His roots are in the American West, appropriate for a Cable TV Pioneer (inducted 1990). Paul Maxwell remembers when the cable business resembled the Wild West, when lone rangers like Bill Bresnan, Bill Daniels and Ted Turner strung cable, launched satellites and bet the farm on what was mockingly referred to... http://www.cablefax.com/cablefaxmag/faxies/34678.html Mon, 30 Mar 2009 0:00:00 EDT David Keefe, CEO, Atlantic Broadband Max is one of the gold standards of our industry. As a young man, in the 1970s, observing Paul Maxwell, a wild-eyed, long-haired Western cowboy, opine on our fledgling industry with controlled abandonment gave me hope there was room for a new generation of cable... http://www.cablefax.com/cablefaxmag/faxies/34679.html Mon, 30 Mar 2009 0:00:00 EDT Cable operators might not be thrilled with the current state of programming distribution. TV isn’t just on the TV anymore. It’s on the laptop screen, the iPod screen, the game console screen and, yes, the standard, non-computer TV screen. Programming is everywhere, all the time. Cable operators... http://www.cablefax.com/cablefaxmag/faxies/34680.html Mon, 30 Mar 2009 0:00:00 EDT Last year Slattery repositioned A&E as a destination for scripted drama. This tied in perfectly with the launch of The Cleaner, A&E’s first scripted series in six years, and the miniseries The Andromeda Strain. For BIO’s new talker, Shatner’s Raw Nerve (below, left)... http://www.cablefax.com/cablefaxmag/faxies/34681.html Mon, 30 Mar 2009 0:00:00 EDT Everyone knows the importance of a first impression when meeting new people. Showtime’s PR team has extended that axiom to apply to its work. That’s why Showtime spends so much time creating its press materials, VP Stuart Zakim says. The result is that journalists’ first touch of a Showtime... http://www.cablefax.com/cablefaxmag/faxies/34682.html Mon, 30 Mar 2009 0:00:00 EDT Winner: Russell Howard, SVP, Communications, National Geographic Channel Not one to toot his own horn, understated Russell Howard lets his record speak for him. It’s quite a record. In 2008, the NGC PR team grabbed CTAM’s Gold Mark award for Best PR Campaign in cable, for the 3rd consecutive... http://www.cablefax.com/cablefaxmag/faxies/34683.html Mon, 30 Mar 2009 0:00:00 EDT How did NBCU’s affiliate marketing team impress us in 2008? Let us count the ways. USA Network remained the No. 1 cable network. MSNBC became the fastest-growing cable network. Bravo had its best-ever year. Oxygen had its best-ever year. CNBC had its best year since 2000. Sci Fi became the No. 5... http://www.cablefax.com/cablefaxmag/faxies/34684.html Mon, 30 Mar 2009 0:00:00 EDT Big Ten Network certainly was true to its schools with strategic campaigns aimed at spreading awareness, generating excitement for its football and basketball seasons, supporting operators who carry the network and generating goodwill among Big Ten schools. As a result, it scored big time. Rather than... http://www.cablefax.com/cablefaxmag/faxies/34685.html Mon, 30 Mar 2009 0:00:00 EDT Season 2 of Family Jewels ended with Gene Simmons preparing to take a lie detector test to prove, once and for all, that he’d logged 4,800 sexual conquests. A&E capitalized on the bassist’s fleshly world tours with an ad campaign built around the theme "1 Man. 4800 Women?" (above)... http://www.cablefax.com/cablefaxmag/faxies/34686.html Mon, 30 Mar 2009 0:00:00 EDT