OmniFront
Revolt is calling its target audience of young influencers “authenticators,” CEO Keith Clinkscales said at its second annual “Omnifront” in NYC Fri. “All of our messaging is unified by one thing… and that is authenticity. That is the lens [through which] we see the world at Revolt.” He’s predicting the net will be in more than 50mln homes by year-end, adding to current distribution with Comcast, Time Warner Cable and FiOS, as well as distributed on 150mln devices. Revolt is also teaming up with Snoop Dogg to bring his YouTube show GGN to the linear network and will work with rapper Wiz Khalifa on a docu-series following his life called “Day Today.” The net has partnered with Microsoft to launch its new app on XBox One; the platform Capture, which turns media companies’ social media users into creators of real-time event coverage; and virtual reality company Jaunt, which brings front-row music experiences to fans through VR content. The network also highlighted its “Code of Content” study, which, through analyzing more than 4,000 surveys of 15-29 year olds, focused on how they’re better content marketers than marketers themselves and how brands can add value across screens. Revolt chmn Sean Combs made an appearance and a performance from Vic Mensa capped off the evening.