Doubling Down—Fox Takes the Wraps Off New FX Channel
By
| March 29, 2013
It doesn’t matter if you’re 18 or 54, Fox thinks there is an FX for you. That’s the philosophy behind its decision to launch a 2nd FX channel. FXX, aimed at younger adults, is slated to launch in Sept to about 74mln homes. The expectation is that Fox Soccer will convert to the channel (just as Speed will become Fox Sports 1 in Aug). However, Fox stayed mum on the details. Read more about the FX networks here.
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