History announced an interesting marketing campaign for new series “Full Metal Jousting.” It will include live jousting demonstrations at 2 Pro Bull Riding events this month and promos at 6 overall. ? NBC‘s Super Bowl ad inventory is now exhausted, the 30-sec spots, which went for a record $3.5mln, having sold out by Thanksgiving. The broadcaster noted this year’s addition of more extended spots of 60-sec or longer. ? Nutritional supplement company Altrient agreed to join Lifetime‘s Balance Your Life World Tour, a 10-city extension of net morning show “The Balancing Act” that kicks off this year in Memphis in Mar and attracts more than 25K women at each stop.