The TV Innovation Summit on October 1, is an intensive one-day summit that will examine how rapid changes in the TV ecosystem are dramatically shifting the landscape for content distributors, programmers, technology innovators and other industry players. The industry is at a historic crossroads—and fortunes could be made and lost based on the decisions executives make this year as they plan budgets for 2016.
We’ll ask the tough questions of our high-level speakers:
- How does the shift to OTT content and “skinny bundles” affect the revenue outlook for all involved, and what sectors are positioned to benefit?
- How do disruptive live streaming services like Periscope and Meerkat alter the priorities and challenge everything from windowing to content management in a TV Everywhere world?
- With everything migrating to the cloud and landing on multiple screens, what’s the future of content business rules and rights issues?
- And now that multiplatform measurement has finally arrived, how do advertisers, content owners and distributor forge a new alliance to supercharge the business—with programmatic and other innovations taking a bigger role
It’s no longer about preserving the existing ecosystem. That ship has sailed. These days, it’s about how all camps in the entertainment and media space can work together more collaboratively than ever before to leverage current reality while creating new business models that grow the pie and give consumers unprecedented freedom.
It won’t be easy, but this industry is up to the task. And only the most innovative companies will survive and thrive in the new TV ecosystem emerging from the ashes of the old.
For any media executive, there’s only one question: Will you blaze a trail forward or get left behind?
8:00 – 10:00 a.m.
Cablefax Program Awards & Top Ops Breakfast (separate ticket purchase)
10:00 – 11:00 a.m.
Registration and Networking (Trumbull Room, 18th Floor)
11:00 – 11:05 a.m.
11:05 – 11:20 a.m.
Opening Keynote | Market Consolidation: Nirvana or Armageddon?
AT&T-DirecTV. Charter-Time Warner Cable-Bright House. Altice-Suddenlink. M&A activity on the distribution side hasn’t been this hot in since the mid-1990s, and who knows who will be left standing when the dust settles. We’ll kick off the Summit with an honest look at where we stand, where it’s going and what all of this industry consolidation ultimately means for the business in 2016 and beyond.
11:20 – 12:00 p.m.
OTT, TVE and Skinny Bundles: Can We All Just Get Along?
It just doesn’t seem fair. The industry spent decades building the current TV ecosystem in all its big bundle glory, and now OTT players and “skinny bundlers” are ruining the party for everyone. Or are they? For the first time, smart people who used to dismiss a-la-carte as economically unsustainable are starting to wonder whether the same economic rules apply anymore.
We’ll explore how the industry’s TV Everywhere effort to authenticate content can co-exist in a world in which consumers can customize their programming mix like never before. Are some cable networks doomed in this environment? Are others poised for greatness? And when consumers add up all the costs of those standalone and skinny content options, will they end up happy or nostalgic for those days of old? We’ll hit this one from every angle as we take a new look at this uncertain environment.
12:00 – 12:40 p.m.
Down Periscope? How Live Streaming Just Changed Everything… Again
So Twitter takes an old concept (remember Ustream?), connects it to its powerful platform, and voila… a new disrupter is born. Now the content industry has to figure out how the renewed popularity of live streaming through apps like Periscope are forcing everyone to rethink all of their monetization strategies.
We’ll take a sober look at the current situation, dissect the technology and discuss strategies for protecting content while also leveraging live streaming on social platforms. Who knows? Maybe Hollywood and Silicon Valley can work together to ensure that the chaotic streaming environment doesn’t devolve into a maelstrom of lawsuits and take-down notices (the kind that eventually decimated the music industry). And how about distributors and programmers, which both have a stake in this? How can they work together to ensure that live streaming works for and not against the business?
12:40 – 1:15 p.m.
1:15 – 1:45 p.m.
We Do (Content) Windows: What’s Working, What’s Not and What’s the Future?
With consumers watching content across so many platforms and devices, the entire entertainment industry finds itself in a conundrum over content windows. For movie studios, it’s about how to balance first-run theatrical releases against VOD pay-per-view and streaming services like Netflix and Amazon. Does it make sense to do same day-and-date releases, or are the risks too great? For TV networks, it’s about whether to make more seasons available on more screens—especially as consumers increasingly binge to catch up on current shows.
This isn’t theory. Content owners could be missing out on VOD and OTT revenue and even risking lower linear ratings because interested viewers can’t find previous seasons of highly serialized shows. We’ll discuss the ins and outs of why windowing has become one of the toughest issues facing the multiplatform content industry. And we’ll brainstorm what to do about it.
1:45 – 2:15 p.m.
Programmatic Static: Advertising, Marketing and Monetization in a Digital World
You’ve told people that you understand programmatic advertising. Heck, you’ve even sounded pretty convincing. But now it’s time to pull back the veil and truly understand how automated buying changes the advertising and marketing landscape. How does programmatic fuse digital and linear targeting? Who are the big technology and strategic players? And how can content owners and distributors rise above a “set it and forget it” mentality that risks leaving money and viewers on the table?
We’ll explore new ways that programmers and operators are using programmatic to hone overall marketing strategies, super-serve the right ads in the right way and ultimately beat the competition. We’ll also dissect how programmatic buying intersects with other tried-and-true advertising and marketing methodologies. Programmatic is a huge part of the future for the entire industry, and this session will wash away the confusion and prepare you for success.
2:15 – 2:30 p.m.
2:30 – 3:15 p.m.
Dealmaking Demystified: Getting to Yes Through the Negotiating Gauntlet
**Unique Mock Negotiation**
Get ready for something completely different as two expert attorneys at NYC-based firm Cowan DeBaets Abrahams & Sheppard LLP stage a mock programming negotiation amid a world of OTT, TV Everywhere, consumer chaos and infinite screens. With one lawyer repping the programmer and one counseling the distributor, we’ll learn what thorny issues pop up as both sides hash out terms amid a changing TV ecosystem.
What arguments win the day as both sides attempt to reach middle ground and close the deal? And how do negotiators manage to build trust and create win-win situations when both sides fret about protecting their existing revenue streams? Watching this enlightening exercise, you’ll come to understand how sometimes the seemingly toughest negotiations can end well when both sides compromise. These days, flexibility is key. And while getting to “yes” may not be pretty, it’s always possible.
3:15 – 4:00 p.m.
Brave New World: Will the New TV Ecosystem Respect You in the Morning?
In this final wrap-up session, we’ll explore how the radically new TV ecosystem will influence decisions into 2016 and beyond. Where are the biggest opportunities to leverage digital platforms and extend monetization across multiple screens? What challenges will be most daunting as TV execs plot their business strategies? And what general principles are likely to get the best results as content owners and distributors in both linear and online environments compete for eyeballs?
The Holy Grail is figuring out what consumers truly want. But is it about unbridled choice or just smart curation that targets the right content to the right people, at the right time and on the right device? When it comes to video content, programmers and distributors have the same basic goals: Satisfy the consumer, monetize the content. The only question is, which companies will ride the waves of this new TV ecosystem, and which ones will get swallowed by its wake.
Closing Remarks and Cocktail Reception
The Yale Club
50 Vanderbilt Ave.
New York, NY 10017
The Cablefax Program Awards and Top Ops Breakfast will take place on the morning of the TV Innovation Summit. Both events will be held at the Yale Club in New York City. When registering, you have the option to register for the TV Innovation Summit only or add the Program and Top Ops Awards breakfast to your registration.
|Early Bird Rate
|Per Person Rate||$795||$949|
Register now and join us at the Yale Club on October 1 and immerse yourself in the skills you need to compete and thrive in this ever-changing cable ecosystem.
Diana Rojas at email@example.com or 301-354-1619.
Rich Hauptner at firstname.lastname@example.org or 203-899-8460.
Olivia Murray at email@example.com or 301-354-2010.