The FAXIES Awards Breakfast

Congratulations to the finalists of the 2016 FAXIES Awards!  Judges selected finalists from a record breaking amount of entries in over 40 categories.  The FAXIES Awards finalists, represent the PR and marketing gurus whose creativity in devising smart campaigns, mixed with overall promotional prowess, makes them the best of the best.  We salute these executives and the innovation that makes this industry so great!

Join Cablefax on June 14 from 8:30 – 10:00 a.m. at the Edison Ballroom in NYC where we’ll announce the winners and honorable mentions of The FAXIES Awards as well as celebrate the Best Sellers Awards winners.  This is the one event that brings the best marketing, sales, PR and advertising talent in cable together.

Pricing:

Per Person $550.00
Table of 10 $5750.00
Table of 12 $6850.00

Questions: Contact Alex Virden: avirden@accessintel.com; 301-354-1619.

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CONGRATULATIONS!  Pre-Announced Winners

Marketer of the Year: Susanne McAvoy, Crown Media Family Networks

PR Executive of the Year: Rita Cooper Lee, WGN America

The FAXIES Awards Finalists

Acquisition and Upgrade Marketing

• Boingo Wireless – Launch Campaign
• Burrell Communications – XFINITY Like-Minded
• DigitasLBi – XFINITY High-Value Variable Magalog
• Mediacom Communications Corporation – Xtream Launch

Advertising Campaign for a Network

• Big Ten Network (BTN) – College Sports!
• CNN – Election Coverage Promos
• Starz – Obsessable

Advertising Campaign for a Single Program

• A+E Television Networks – Critics’ Choice Television Awards
• A+E Television Networks – Married at First Sight
• Big Ten Network (BTN) – Animated Basketball Coaches Spots
• HBO – Game of Thrones Season 5
• Pop TV – Big Brother After Dark
• Pop TV – Sing It On
• TLC – Leah Remini: It’s All Relative

Affiliate and Partnership Marketing

• Burrell Communications – NBC The Wonderful World of XFINITY
• Discovery Channel – 2015 Shark Week Affiliate Promotions
• HBO – Sesame Street
• International Media Distribution – 2015 Mediaset Italia/Verizon FiOS Special Offer
• NBCUniversal – 2015 Local Market MVPD NASCAR Activations
• NBCUniversal – 2015 Your Super Solution Promotion
• Turner Entertainment Networks – CONAN Clueless Gamer for Fallout 4

Brand Image and Positioning Campaign

• BET Networks – BET Studios – BET Experience
• Big Ten Network (BTN) – College Sports!
• Time Warner Cable – Product Engagement Retail Materials
• Grupo Gallegos – XFINITY Language Choice
• Mediacom Business   – Gigabit+ Fiber Solutions
• Sprout – Brand Refresh
• Viewpoint Creative – AMC: Life Imitates

Community Relations

• Animal Planet – Road to Puppy Bowl Xfinity Partnership Events
• Cablevision Systems Corporation – Optimum Community
• UP tv – UPlift Someone
• Vyve Broadband – Create our Christmas Card Art Contest

Corporate Social Responsibility/Green Campaign

• Cox Communications – Capitol School Build-A-Bike–Build-A-Student
• ION Television – Everday Heroes
• Sony Pictures Television – Picture This
• TLC – Give A Little
• TLC – Say Yes to the Prom

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Games Marketing

• BET Networks – Who Mitch-Napped Kevin Hart Game Sweepstakes
• Hallmark Channel – Unmask the Magic Sweepstakes & Digital Experience
• HISTORY – The Curse of Oak Island Season 3
• truTV – Impractical Jokers FAN-Tastic Countdown Presented by GEICO

Integrated Marketing Campaign – Company 

• HBO – Game of Thrones Season 5
• HISTORY – The Curse of Oak Island Season 3
• NBCUniversal – TV Everywhere
• Pivot TV – It’s Your Town
• TLC – Leah Remini: It’s All Relative
• Turner Entertainment Networks – AT&T and CONAN 360 Virtual Reality at Comic Con

Marketing Campaign – Marketing of a Network

• BET Networks – Zoe Ever After Marketing Campaign
• Big Ten Network (BTN) – Fall Football Coaches Campaign
• Hallmark Channel – Countdown to Christmas 2015
• OWN: Oprah Winfrey Network – Belief
• Mediacom Business – National Flight Academy

Marketing of a Continuing Series

• A+E Television Networks – Bates Motel Season 3
• HBO – Game of Thrones Season 5
• Pivot – Please Like Me
• TLC – My Big Fat Fabulous Life
• truTV – Impractical Jokers #LivePunishment Special
• Viewpoint Creative – Better Call Saul Season 2 Promo: “Yo Soy Saul”

Marketing of a New Series or Show

• A+E Television Networks – The Returned
• Hallmark Channel – Good Witch Season 1
• HBO – Vinyl
• Oxygen Media – The Prancing Elites Project Season 1
• Pop TV – Sing It On
• Syfy –  The Expanse

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Marketing of a Special or Documentary/Documentary Series

• A+E Television Networks – Critics’ Choice Television Awards
• Burrell Communications – NBC The Wonderful World of XFINITY
• HBO Latino – Yandel
• Investigation Discovery – A Crime to Remember S3
• VH1 – The Breaks

Marketing Team of the Year

• Boingo Wireless – Boingo Broadband
• Crown Media Family Networks
• VH1

Media Event

• A+E Television Networks – Damien Comic-Con
• National Geographic Channels – Jackson Hole Wildlife Film Festival
• Pop TV – Winter TCA 2016-Pop’s First Birthday Party

Media Relations Campaign

• Animal Planet – Puppy Bowl XII
• Lifetime – UnREAL
• National Geographic Channel – Breakthrough
• OWN: Oprah Winfrey Network – Belief
• Showtime Networks Inc. – BILLIONS PR Campaign

Multicultural Marketing

• Burrell Communications – NBC The Wonderful World of XFINITY
• ESPN Deportes & ESPN International – Virtual Reality Press Mailer
• Gravity Media – Relationship Campaign: Asian
• Grupo Gallegos – XFINITY Language Choice
• HBO Multicultural Marketing – Bessie 81 Theater Tour

Non-Profit Partnerships 

• HBO Multicultural Marketing – Every Story Every One Partnership
• HISTORY & DAV (Disabled American Veterans) Partnership
• National Geographic Channel – Feeding America
• TLC – Give A Little

PR Stunt

• A+E Television Networks – Bates Motel SXSW
• HISTORY – Vikings San Diego Comic Con 2015
• Syfy – #ThankyouKarellen Stunt
• VH1 – Dating Naked Interactive Billboard

PR Team of the Year

• Bravo & Oxygen Media
• Pop TV
• Showtime Networks, Inc.

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Press Kit

• National Geographic Channel – The Story of God
• Pop TV – Schitt’s Creek Season 2
• Syfy – The Magicians
• WGN America – Underground

Programming Stunt

• Investigation Discovery – A Very Kenda Christmas
• ION Television – Bond-a-Thon
• ION Television – Wicked Week
• Logo – The Golden Girls 30th Anniversary “30 Isn’t a Drag” with RuPaul’s Drag Race
• Pop TV – #StillAwesome Campaign
• truTV – Impractical Jokers #LivePunishment Special

Public Affairs Campaign

• Lifetime – Broad Focus
• Pivot  – Ollie the Pangolin

Shoestring Marketing

• BET Networks – BET Thanks You Campaign
• Big Ten Network (BTN) – #BTNWinningShotContest
• Boingo Wireless – 29 Dive In Movie Campaign
• Logo – Aspen Gay Ski Week

Social Media During a Program

• Burrell Communications – NBC The Wonderful World of XFINITY
• Turner Classic Movies – Summer of Darkness and Into the Darkness: Investigating Film Noir
• WE tv – Gif in a JIF

Social Media Marketing

• BET Networks – BET Celebration of Hollywood
• BET Networks – Zoe Ever After Beauty Bar YouTube Channel
• Cox Communications – Meta Millennials
• Logo – Aspen Gay Ski Week
• National Geographic Channel – He Named Me Malala
• truTV – Impractical Jokers #LivePunishment Special
• VH1 – Candidly Nicole: Candid Moments

Sweepstakes and Games Marketing

• Comcast Cable – The XFINITY 1989 Lip Sync Sessions
• Hallmark Channel – Unmask the Magic Sweepstakes & Digital Experience
• Investigation Discovery – A Very Kenda Christmas
• Mediacom Communications Corporation – Xtream Sweepstakes
• WE tv – #LAHairDO Contest
• WE tv – THE ULTIMATE #BRAXSTAN CONTEST

Tchotchke

• BET Networks – The Game: Custom Jerseys {BET Studios}
• Big Ten Network (BTN) – BTNmoji Keyboard
• Logo – Aspen Gay Ski Week
• Oxygen Media – Fall/Scatter Premium
• WE tv – Lie Detector

Trade Show Marketing/PR

• HBO – Game of Thrones at SDCC
• Mediacom Business – Iowa Events Center Gigabit Cafe
• SCTE – Cable’s Power Innovators

Virtual Reality/Augmented Reality

• Bright Spot Creative – Virtual Ride Along
• Comcast Cable – NASCAR VR Experience
• HBO – SXSWesteros
• Nat Geo WILD – Wild Yellowstone
• Turner Entertainment Networks – AT&T and CONAN 360 Virtual Reality at Comic Con
• Viacom Velocity International, VIMN – MTV EMA

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Location:

Edison Ballroom
240 W 47th St, New York, NY,
New York, New York, USA 10036

Pricing: Awards Ceremony – Breakfast

Per Person $550.00
Table of 10 $5750.00
Table of 12 $6850.00

Held in conjunction with The Best Sellers Awards.

Why Should I Book a Table? By reserving a table at Cablefax’s Awards Breakfast, you will ensure that your team will be able to sit together as we celebrate the honorees with priority seating at the front of the room. Seating at the breakfast is first come, first serve only without table reservations, so by securing a table your team will bypass the line and snag one of the best seats in the house. With a table sponsorship, you’ll receive priority seating, as well as added exposure with your company’s logo on your table sign as well as in the event program guide. Reserve your table of ten today!

Sponsorship Opportunities Available:
Contact Rich Hauptner at rhauptner@accessintel.com; 203-899-8460 or
Olivia Murray at omurray@accessintel.com; 301-354-2010.

Questions?
Contact Alex Virden at avirden@accessintel.com; 301-354-1694.

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