The OTT Opportunity: How to Partner for Profit
($349 per site)
Far from a threat to the traditional cable ecosystem, over-the-top services are fast becoming allies in the battle for consumer eyeballs. While it remains a challenge to balance consumer demand for OTT with traditional media business models, OTT content players and third-party device makers like TiVo and Roku are increasingly reaching out to cable operators and programmers. It’s all about partnerships and win-win deals.
But what does that look like? How do players that seem to compete for the same audience figure out ways to cooperate? Put simply, both sides now realize their own strengths and weaknesses—and understand the power of integrating what they do best to grow the entire video content universe.
In this intensive webinar, you’ll learn how to:
- Integrate cable and OTT content into single devices, giving consumers the best of both worlds.
- Partner with OTT producers and content aggregators to increase buzz about TV shows and promote linear tune-in.
- Leverage social media to drive awareness of joint campaigns.
- Understand consumers’ viewing habits and how OTT can improve the content discovery and navigation experience.
- Use OTT partnerships to lower customer churn and head off cord cutters.
- Evolve payment systems to be more personal and flexible, increasing revenue opportunities.
Join as we discuss these issues and get your questions answered during this must-attend Cablefax webinar!
|BioEvan YoungSenior Director of Product Marketing
Evan Young is Senior Director of Product Marketing at TiVo Inc., where he is responsible for overseeing a number of initiatives, including content, apps & developer SDK; tablet & mobile apps; cloud services; connected TV; and interactive advertising. He has extensive experience in broadcast, broadband, and consumer services, and has edited books on digital video recording and digital home audio recording and production. Evan has an MBA from Stanford University and a BA from Harvard University. While at Stanford, Evan was the founder of “The Future of Entertainment”, an annual business and technology conference about media convergence.
|Edward LeeVP, Content Acquisition
|How Does the Webinar Work?|
The live audio is delivered to your location over the telephone or your computer speakers. The Power-Point presentations are presented over the Internet and are available to print out before the program. This is like a talk-radio program with visuals on the Web. You and your team will be able to have a live Q&A with all the speakers.
You need Real Player 10, Adobe Flash Player 9 or Windows Media Player 9 installed on your computer. If you do not have either, please follow the instructions below to download and install them. Or if you prefer, a phone for the audio and an Internet connection to let you watch the slides and other information on the Web will suffice. No other downloads or special hardware – a dial-up connection will work fine.
One (1) set of materials (you may make copies for all of the persons you invited to listen to the program);
One (1) toll-free connection to the seminar (if you select the audio connection.), and
One (1) Internet connection to the seminar.
*You can now view this Webinar on your iPad, iPhone or Droid!
|What Equipment Do I Need?|
For the audio connection: For the audio connection: A computer with Adobe Flash Player 9.0.28+ or Windows Media Player 10+ or an HTML 5 enabled browser (iPad / iOS / Safari browser only) installed. When you log into the webinar, your computer will be taken through a brief configuration check and will let you know if you’re missing any software.
For desktop users who do not have Adobe Flash Player or Windows Media Player, a touch-tone telephone will work also. It works best to use a speakerphone so that others can listen too.
PC: Pentium 4 – 1.3 Ghz or equivalent or better
Operating system: Windows 7, Windows Vista, Windows XP SP3, Apple Mac OS X Snow Leopard, Apple iOS 4.2+ for iPad / iPhone. Mac, Android 2.2+ and Linux audiences may view the presentation using a supported Web browser and Adobe Flash player.
Browser: For optimal viewing experience, we recommend using Internet Explorer 7.0 or higher. Mac OS X must be used in combination w/ a supported Firefox browser and Adobe Flash Player. Most versions of Linux OS will work in combination w/ a supported Firefox browser and Adobe Flash Player.
Internet connection: High speed Cable / Fiber / DSL, Corporate LAN, High speed Wireless LAN / 4G.
Display set at 1024 x 768
Mac users are encouraged to use Firefox 3.6 (or later) with and Adobe Flash Player to view the webcast. You can also test your system using the system test button in menu on the left hand side.
If using Microsoft Windows Media Player, Version 10 or later is required.
If using Adobe Flash Player, Version 9.0.28 or later is required.
If using RealPlayer, Version 10 or later is required.
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($349 per site)
Each registration comes with access to the archived version of the program, the materials provided by the speakers and a personalized certificate of completion for attending the Webinar. For questions regarding this Webinar, contact Saun Sayamongkhun at firstname.lastname@example.org; 301-354-1694.
If you are having any technical difficulties or need assistance meeting these requirements, please contact our Technical Support Center at 1-866-709-8255 or click here.
*Cablefax does not offer any refunds for webinars. All sales are final.