Monetizing Social TV: New Tools and Tactics for Success
($349 per site)
Cable marketers and publicists everywhere are using social TV to supercharge engagement and tune-in for programs spanning myriad genres. For many shows, it’s actually a vital component. But whether it’s sophisticated community building, gamification, targeted contests or savvy crowdsourcing and real-time live interaction, social TV has entered its 2.0 phase as cable networks and even operators step up with more elaborate and collaborative campaigns.
What new tricks and tools exist for marketers? What are the multiplatform consumer and viewer trends you need to understand? And what’s working for the most successful marketers as they use social TV to bolster the bottom line. It’s all about monetization. And TV will never be the same again.
In this intensive webinar, you’ll learn how to:
- Optimize your content for social consumption.
- Find new tools that drive increased tune-in and beyond.
- Organically leverage gamification, contests and other savvy engagement tactics.
- Integrate new community building techniques to solidify fan commitment.
- Identify which programming is most likely to generate buzz on Twitter, Facebook, Google+, Pinterest, Instagram and myriad other social platforms.
- Generate viewer stickiness via cross-platform outreach.
- Extend advertising relationships using social media.
- Assess the current tools available to create the optimal second-screen experience.
- Determine how to layer content into interactive opportunities without compromising the core linear experience.
- Monetize new and existing advertising integrations across multiple media outlets.
- Measure the ROI of your social programming efforts.
Join as we discuss these issues and get your questions answered during this must-attend Cablefax webinar!
|BioChris EppleVP, Consumer MarketingHistory Channel
Chris Epple oversees Consumer Marketing for the HISTORY and H2 Networks. In this role, Chris is charged with engaging viewers across the entire marketing landscape spanning paid off-channel media, digital and social media, experiential marketing, partnerships and promotional time on HISTORY and H2-owned assets. He reports to Samantha Maltin, SVP, Marketing for HISTORY and H2.
Prior to joining HISTORY and H2 in 2013, Chris spent nine years at PepsiCo in Beverage Marketing. There Chris had roles spanning Brand Management, Innovation, Media Strategy, Entertainment and Digital Marketing.
Chris has launched 15 Product and Packaging Innovations, over 50 websites & micro-sites, negotiated and executed numerous media and entertainment deals and worked on the execution of Pepsi’s 2007 Super Bowl Half Time show, both online and off.
Before PepsiCo, Chris held various brand management roles at Kraft Foods Inc., working on such businesses as Altoids, Creme Savers and Capri Sun. Chris managed the launch of the highly successful Altoids Sours business.
Chris received his BS in Business Management from Binghamton University and his MBA from the Fordham University School of Business. Chris was the recipient of the 2001 MBA Student Leadership Award, given to the one graduate student each year who demonstrates superior excellence in leadership. He was also President of the Fordham Marketing Society.
In his spare time, Chris enjoys playing tennis (former member of nationally ranked college tennis team), golf, running and spending time with his wife and two young sons. Chris and his family live in Westchester County in New York.
|BioD.P. VenkateshFounder and Chief Executive OfficermPortal, Inc.
D.P. Venkatesh has more than twenty years of experience in the telecommunications industry across wireless, Internet, and media sectors. His roles have varied from executive management to strategic planning and business development.
As CEO of mPortal, Mr. Venkatesh oversees all aspects of strategy and product, sales and marketing for mPortal. Over the past thirteen years, he has led the company through its various growth stages.
Prior to founding mPortal, Mr. Venkatesh was with McKinsey & Company in their Hong Kong Office as part of their global Telecommunications Practice and worked with several leading global communication providers as a strategic consultant to their Boards and Management teams.
His work included development of the strategy for an Asian conglomerate to expand its telecom business into China; market rollout plans of a telecom operator in India; global strategy for a large Pan-Asian carrier; and strategy for hardware manufacturer to add a new growth business in software.
Mr. Venkatesh led the Asia Pacific Communications Industry practice for Computer Sciences Corporation (NYSE:CSC) and started CSC’s office in Asia in Hong Kong. Within 2 years, CSC’s Asia base grew rapidly to include 5 countries (Hong Kong, India, Philippines, Malaysia and Indonesia).
Earlier in his career, Mr. Venkatesh held several positions in product management and marketing for Convergys (Nasdaq:CVG) in North America while working with communication providers in their BSS/OSS infrastructure needs.
Mr. Venkatesh holds an MS in Industrial Engineering and an MBA both from the University of Cincinnati, as well as a BS in Chemical Engineering from Anna University.
|How Does the Webinar Work?|
The live audio is delivered to your location over the telephone or your computer speakers. The Power-Point presentations are presented over the Internet and are available to print out before the program. This is like a talk-radio program with visuals on the Web. You and your team will be able to have a live Q&A with all the speakers.
You need Real Player 10, Adobe Flash Player 9 or Windows Media Player 9 installed on your computer. If you do not have either, please follow the instructions below to download and install them. Or if you prefer, a phone for the audio and an Internet connection to let you watch the slides and other information on the Web will suffice. No other downloads or special hardware – a dial-up connection will work fine.
One (1) set of materials (you may make copies for all of the persons you invited to listen to the program);
One (1) toll-free connection to the seminar (if you select the audio connection.), and
One (1) Internet connection to the seminar.
*You can now view this Webinar on your iPad, iPhone or Droid!
|What Equipment Do I Need?|
For the audio connection: For the audio connection: A computer with Adobe Flash Player 9.0.28+ or Windows Media Player 10+ or an HTML 5 enabled browser (iPad / iOS / Safari browser only) installed. When you log into the webinar, your computer will be taken through a brief configuration check and will let you know if you’re missing any software.
For desktop users who do not have Adobe Flash Player or Windows Media Player, a touch-tone telephone will work also. It works best to use a speakerphone so that others can listen too.
PC: Pentium 4 – 1.3 Ghz or equivalent or better
Operating system: Windows 7, Windows Vista, Windows XP SP3, Apple Mac OS X Snow Leopard, Apple iOS 4.2+ for iPad / iPhone. Mac, Android 2.2+ and Linux audiences may view the presentation using a supported Web browser and Adobe Flash player.
Browser: For optimal viewing experience, we recommend using Internet Explorer 7.0 or higher. Mac OS X must be used in combination w/ a supported Firefox browser and Adobe Flash Player. Most versions of Linux OS will work in combination w/ a supported Firefox browser and Adobe Flash Player.
Internet connection: High speed Cable / Fiber / DSL, Corporate LAN, High speed Wireless LAN / 4G.
Display set at 1024 x 768
Mac users are encouraged to use Firefox 3.6 (or later) with and Adobe Flash Player to view the webcast. You can also test your system using the system test button in menu on the left hand side.
If using Microsoft Windows Media Player, Version 10 or later is required.
If using Adobe Flash Player, Version 9.0.28 or later is required.
If using RealPlayer, Version 10 or later is required.
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($349 per site)
Each registration comes with access to the archived version of the program, the materials provided by the speakers and a personalized certificate of completion for attending the Webinar. For questions regarding this Webinar, contact Saun Sayamongkhun at email@example.com; 301-354-1694.
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