Electronic-Sell-Through: Tapping New Revenue with Cable’s Latest VOD Invention

On Demand 

$299 per site – Recently Reduced!

Over-the-top services may get a lot of attention these days, but viewers are also turning to pay TV’s electronic-sell-through, or EST, which gives consumers the option to buy to own TV and movie titles within the cable ecosystem and could quickly become a major revenue generator for the industry.

Deals with major content providers such as Warner Bros, Lionsgate and 21st Century Fox are enabling distributors to make blockbuster movies and the most popular TV series available on VOD well before DVD release windows—when the properties are still hot and can be most readily monetized. Another selling point: customers can buy and view the content via their set-tops and store them on the cloud, without the need for an additional device.

For marketers and business leaders looking to tap new revenue sources, EST is a potential boon that enables both operators and programmers to further monetize the VOD platform.

At Cablefax’s webinar, you’ll learn how to:

  • Understand the ins and outs of EST, and how it all works.
  • Supercharge EST growth through savvy marketing tactics and strategies.
  • Maximize EST revenue using the latest selling techniques.
  • Overcome challenges by increasing the value of EST content.
  • Find EST partners and create win-win deals.
  • Apply successful EST strategies that have worked for others.

Join as we discuss these issues and get your questions answered during this must-attend Cablefax webinar!

Register On Demand Now

Webinar Speakers:

Amy Kan cropped
Bio
Amy Kan
Vice President of Marketing & Communications
Vubiquity

Amy Kan serves as Vice President of Marketing & Communications for Vubiquity where she oversees corporate marketing, communications, content marketing and affiliate marketing. During her tenure at Vubiquity, Amy has launched consumer research initiatives around VOD and Multiplatform Video Viewing that have evolved into annual studies. Amy has driven aggressive corporate communications plans for the company around acquisitions, including the On Demand Group and most recently, FilmFlex, as well as product launches and company growth. Amy is also responsible for the company’s rebranding from Avail-TVN to Vubiquity in March 2013.

Amy brings to her role extensive experience developing entertainment and media marketing strategies in both the UK and US, including 3 years at British Airways PLC where she managed the inflight entertainment program, and in media consulting positions with Hydra Associates, Cap Gemini, Hit Entertainment and BBC Digital Radio. Amy received her MBA from the London Business School and holds a BA in Communications from the University of Michigan.

San-Biocropped
Bio
Santosh Prasad
Senior Principal Engineer
Comcast Cable

Santosh Prasad is a communications and media industry expert with more than 12+ years of experience in Cross platform video application (Video/Web and Voice/telephony).

In his current role as Sr Principal Engineer/Architect at Comcast Cable Communications Santosh is responsible for leading researching, designing, planning, developing, and/or evaluating new, advanced technologies by translating business requirements or strategic business objectives into final deployable products.

Santosh developed several key platforms in Comcast most notably Video IM, TV Alert (Caller-ID/Other notification on TV), Electronic Sell Through and is involved in the product definition and feature development of next generation Cross platform interactive application on digital television.

He works very closely with various teams (Business/Product/Development/QA/CARE/Ops) through the entire life cycle of the Product from ideation all the way through Production deployment of scalable application/Software (Cloud Services/Mobile apps and on Set Top Boxes Software) supporting 24+ million households at Comcast.

Santosh graduated from Wichita State University with a Master’s Degree. He currently resides in Florence, New Jersey with his wife and son.

Kent_Color_01
Bio
Kent Steffen
President and General Manager, Content Direct
CSG International

Kent Steffen is the President and General Manager of CSG International’s Content Direct™ solution, a digital content monetization, marketing, and management solution for media, entertainment, and communications providers. Kent is among the world’s foremost experts in digital content delivery and revenue management technologies and an authority on UltraViolet™.

Prior to his role with CSG, Kent was the co-founder and CEO of Telution, a software company serving leading communication and cable service providers. CSG acquired Telution in 2006. Kent began his career with Andersen Consulting where he spearheaded enterprise-level programs in the communications, health care, and financial services industries. He received his Bachelor of Science degree from the University of Illinois.

How Does the Webinar Work?

The live audio is delivered to your location over the telephone or your computer speakers. The Power-Point presentations are presented over the Internet and are available to print out before the program. This is like a talk-radio program with visuals on the Web. You and your team will be able to have a live Q&A with all the speakers.

You need Real Player 10, Adobe Flash Player 9 or Windows Media Player 9 installed on your computer. If you do not have either, please follow the instructions below to download and install them. Or if you prefer, a phone for the audio and an Internet connection to let you watch the slides and other information on the Web will suffice. No other downloads or special hardware – a dial-up connection will work fine.

  • One (1) set of materials (you may make copies for all of the persons you invited to listen to the program);

  • One (1) toll-free connection to the seminar (if you select the audio connection.), and

  • One (1) Internet connection to the seminar.

    *You can now view this Webinar on your iPad, iPhone or Droid!

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What Equipment Do I Need?
  • Operating system: Windows XP SP3 and above, Apple Mac OS X 10.7+ Lion, Apple iOS 5.1+, Android 4.3+
  • Processor: 1GHz1=
  • Internet Browser: Internet Explorer 7.0+, Firefox 20+, Safari 5+ , Google Chrome 20+
  • Hardware: AUDIO: Sound Card with speakers. VIDEO: Screen with 1024×768+ resolution support.
  • Media Playback: Adobe Flash Player 10.3+ , Apple iOS and Android: http streaming enabled browser
  • Internet Connection: 700kbps+ connection
  • Ram: 1GB
Questions?

($299 per site)

Each registration comes with access to the archived version of the program, the materials provided by the speakers and a personalized certificate of completion for attending the Webinar. For questions regarding this Webinar, contact Diana Rojas at drojas@accessintel.com; 301-354-1619.

If you are having any technical difficulties or need assistance meeting these requirements, please contact our Technical Support Center at 1-866-709-8255 or click here.

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*Cablefax does not offer any refunds for webinars. All sales are final.

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