Cutting Through the Clutter: Using Contextual Intelligence to Improve Entertainment Discovery

Thursday, October 16 at 1 pm ET

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There has never been more video content available to entertain consumers than there is today. But with hundreds of channels and enormous on-demand catalogs to sift through, entertainment providers need to help consumers cut through the clutter to find content.  It’s critical to create a stickier entertainment discovery experience that connects consumers to content that is most relevant to them.

Enter search and recommendations… but not all are equal.  Anticipating consumer interests requires contextual intelligence and the ability to adapt based on variables such as popularity, time of day, trends in the real world and other external factors.  Learn how to drive discovery to create a more engaged user, who in turn will become a loyal customer.

Join us for a comprehensive and complimentary live webinar, hosted by Cablefax, IDC and Rovi!

In this webinar, we’ll explore:

  • The shift to context-based recommendations
  • The importance of external influencers like time of day, day of week, location, etc. on entertainment recommendations
  • The “human factor”-such as a subscriber’s taste and mood * Working within privacy constraints
  • How search and recommendations use big data to provide highly personalized results
  • Industry consolidation’s impact on search and recommendation

You can also register to enter to win an Xbox One – Powered by Rovi.  View Official Contest Rules.

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Questions: Contact Diana Rojas at drojas@accessintel.com.

Live Webinar:
Thursday, Oct. 16
1 – 2 pm ET

Speakers:

Daren Gill
Product VP, Advanced Search and Recommendations
Rovi
Greg Ireland
Research Director
IDC
Moderator:
Michael Grebb
Associate Publisher
Cablefax

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