OTT. Social TV. Multiscreen Strategy.
June 8th, 2017 | New York Athletic Club, NYC
Regular Rate Ends June 7!
OTT. Social TV. Multiscreen Strategy.
Join us for this must-attend event that brings together TV distributors, programmers and vendors to discuss the latest trends and challenges surrounding the TV business.
Regular Rate ends June 7 for this efficient, one-day conference that will explore every angle to give attendees career-changing takeaways they can take back to the office and use to drive new business
The TV Innovation Summit will dissect the innovative approaches that executives at all levels are deploying to reach and interact with consumers, improve the video experience and monetize every device and platform.
Video content has never had more venues to spread its wings. Join us as we examine TV’s transformation and identify key opportunities for the coming months and years.
Get to know the TV Summit charity, Little Free Library
comScore co-founder and CEO Gian Fulgoni will share exclusive data about cross-platform measurement, including how the intersection of linear TV and digital media has transformed the way media distribution and content companies monetize audiences. It’s not just about eyeballs and age/gender descriptors anymore. Advertisers want unprecedented insight into consumer behavior using advanced audience descriptors across platforms. Truly measuring advertising influence also requires an entirely new perspective that is based on the measurement of unduplicated audiences. Only the most enlightened companies will thrive in 2017 and beyond. This session will give you an exclusive peek at the challenges, opportunities and innovations driving measurement into the future.
The video content business is now so fractured and disbursed across so many devices and platforms that even the most learned and experienced media and entertainment executives find themselves confused. This session will take a serious look at how changing business strategies, altered content windows and complicated licensing negotiations intersect with new marketing and monetization innovations now and over the next few years. How can distributors and programmers cut through the noise? What do consumers really want? And what does the future hold?
We’ll take the long view in this intriguing session as our experts analyze the current marketplace and discuss how the industry can capitalize on future trends.
First we’ll sit down for a one-on-one discussion with:
Then our expert panel will analyze the current marketplace and discuss how the industry can capitalize on future trends.
Simply creating a viewer experience around content doesn’t cut it in this newly competitive TV world where OTT streaming platforms, short-form UG content, gaming, apps and other entertainment choices co-exist with traditional TV packages. We’ll sit down with Deborah Brett, Viacom’s SVP of Partnerships and Products, to find out what it takes to turn viewers into die-hard fans by offering them unique experiences and connections to the content they love. Programmers, distributors and vendors alike will get big takeaways from this in-depth discussion of how entertainment and technology can work together to create new revenue streams and business opportunities.
Content owners and distributors face competition from OTT platforms, traditional media companies and now even international players all vying for consumer attention. These days, success comes down to creative communication, marketing, brand partnerships and relationship building with the audience. Whether it’s improving ROI or combining multiplatform strategies to reach audiences in new and more effective ways, standing out from the crowd sometimes feels like alchemy—a mixture of science and the “dark arts” that capitalizes on our emotional connection to content. This session will explore “digital alchemy” and how to leverage brand and audience relationships to bring these worlds together can make a big difference for your business.
New boss, same as the old boss, right? Not this time. We’ll sit down with noted Washington and regulatory experts to get the latest perspective on how the new reality in D.C. could affect business strategy as the new Trump Administration shapes video, broadband and telecommunications policy for years to come. This session will peel back all the layers to give you a quick download on the challenges and opportunities stemming from the results of the 2016 election. Get vital perspective on how the shift in Washington can affect strategy, marketing, the competitive landscape and more.
Cablefax has compiled the list of influential MSOs and Independent Operators. These individuals and companies represent the best in a variety of areas including marketing, technology, finance, lifetime achievement, customer service and community involvement.
Let’s face it: Consumers have been there, done that. They’re surrounded by incredible technology and software that works better than ever before and largely automates their lives. So how do traditional programmers and distributors compete? By out-innovating the innovators, and focusing on their strengths—both inside and outside the home. And even as old alliances fray because of new OTT-SVOD opportunities to go direct to the consumer, the consumer experience is fast evolving into a multiscreen relationship that could benefit all sides. This session will break it all down and make you go “wow.”
You’ve heard the buzz. You’ve seen the TV ads. You’ve collided with someone on the sidewalk because one of you was playing Pokemon Go. With major companies like Sony, Facebook, Google and others pushing AR & VR experiences, immersive platforms have slowly become a part of the content landscape. The question now is how to monetize VR environments—whether it relates to VR experiences within specific content or to content navigation and discovery. This session will also map out the current marketplace, discuss emerging business models and give you keen insight on where AR/VR will take the industry in the coming months and years.
Global opportunities abound, but local partnerships between distributors and programmers have never been more vital. Distributors want local engagement to lower churn and cement stronger customer relationships. And programmers want to offer advertisers new levels of hypertargeting, customized marketing and campaigns that feel “local” even if they’re really part of a national or global initiative. Could this be the key to taking on more mass-market focused OTT players? In this session, experts will walk you through local marketing and sales strategies that can increase audience engagement, drive tune-in and bolster customer acquisition.
No, the bundle isn’t dead. But the dominance of large bundled content packages as the primary lifeblood of the industry has waned as content choices become skinner, more flexible and infinitely customizable. Now that streaming technology and massive broadband pipes have turned this once a-la-carte dream into a business reality, the implications for advertising, licensing and overall ROI are becoming more complicated by the day. The ultimate irony is that as some cable nets give up on expanded basic carriage to pursue OTT, many of their OTT counterparts are successfully negotiating positions on set-top boxes. In this session, experts will analyze the landscape and give their best prognostications for where the business is headed.
In association with the Ghetto Film School, we’ll assess how a short film might be turned into serialized or episodic content that could be successful across multiple screens. So sit down, grab a drink and join us as we end the day on a decidedly creative note that will lead directly into our networking reception.
Stay tuned for more details on this interactive celebration of short-form content. With raffle items and cocktails!
The TV Innovation Summit offers a unique opportunity for high- and mid-level TV executives to efficiently tackle big issues facing this industry—all while sharing information and learning from each others’ real world experiences as the TV business transforms before our eyes. Cablefax brings together speakers from both inside and outside the traditional media business to facilitate the free exchange of ideas and innovations—all so that every attendee can leave reinvigorated, excited about the future and possessing new knowledge and insight they can use immediately to improve results and take their success to the next level.
OTT. Social TV. Multiscreen Strategy.
Registration/Tickets
Alex Virden
Advertising/Sponsorships
Rich Hauptner
203-899-8460
Olivia Murray
301-354-2010
Sessions/Program
Mike Grebb