Vyve Broadband is starting early with preparations for the Christmas holiday—and it’s asking children ages 3-12 for help. The cable and broadband distributor has launched a nationwide contest for a chance to create Vyve’s annual Christmas card, and win an iPad Mini to boot. Kids from anywhere in Vyve’s markets across the country can submit a drawing that best captures “the spirit of Christmas.”

It’s a clever branding idea with a fun origin story. “One of our technicians in McAlester, Okla., shared a drawing his young daughter did when she decided Vyve needed a mascot,” said svp of marketing & customer experience Diane Quennoz. “She ended up drawing, of all things, a yellow Vyve emu! It was adorable and it got me thinking about how creative kids can be. From there, it was a matter of finding the right opportunity to share that creativity, and we felt the Christmas card was perfect.”

From a business perspective, the idea is to continue to emphasize that Vyve is local. “We don’t just do business in our communities, we become part of them, and that is really what this is about. There’s no pitch. There’s no coupon attached,” Quennoz said. Moreover, you don’t have to be the child of a Vyve customer to enter. “We want to engage with our communities in ways that let them know we are invested in them as neighbors, not just providers.”

One detail that’s likely to drive home that local flavor Vyve is seeking to communicate—while simultaneously enhancing subscribers’ perception of customer service—is the fact that its technicians will be armed with entry forms in customers’ homes. “Our technicians are members of our communities and are often the ones with the most direct contact with our customers, so it seemed like a natural fit that they would help spread the word,” Quennoz said. “If they’re doing an install, they’ll have the flyer and submission form handy so a child at that home can create something right then.” There’s no hard push, though. “We’re not asking them to meet a quota, but just to be aware when the opportunity is there.”

Here’s how a child enters: through participating schools, Vyve broadband retail stores or Vyve technicians. Entry forms can also be downloaded here. Then they can be dropped off at the retail offices, emailed to [email protected] or mailed directly to the Vyve office in Shawnee, OK, by November 9.

If there is a school involved with the submission, the winning school will get a “cookies & cocoa” party and a $200 gift card to purchase art supplies at a local craft store. Finalists are announced the week of Thanksgiving and the winner—whose artwork will be reviewed by Vyve’s NY-based ad agency—will be announced in early December.

The Daily

Subscribe

The Truth Always Prevails in HBO’s Alex Jones doc

In an era where misinformation and conspiracies run rampant, there are few court cases that epitomize those dangers more than Alex Jones and the multiple lawsuits he faced regarding the claims he made about the Sandy Hook Elementary School shooting in 2012.

Read the Full Issue
The Skinny is delivered on Tuesday and focuses on the cable profession. You'll stay in the know on the headlines, topics and special issues you value most. Sign Up

Calendar

Apr 25
2024 Cablefax 100 Awards Magazine Release: April 25, 2024
Jun 13
2024 American Broadband Congress Conference Registration is Open!
Jun 26
2024 FAXIES Awards Nominations Are Open!
Full Calendar

Jobs

Seeking an INDUSTRY JOB?
VIEW JOBS

Hiring? In conjunction with our sister brand, Cynopsis, we are offering hiring managers a deep pool of media-savvy, skilled candidates at a range of experience levels and sectors, The result will be an even more robust industry job board, to help both employers and job seekers.

Contact Rob Hudgins, [email protected], for more information.