Verizon and Hearst Agree to Buy Complex
Our Take:
Verizon and Hearst will be buying Complex, a digital company that targets Millennial males, in the interest of lining up more content for Verizon’s go90 mobile service and AOL’s platforms, Deadline reports. The two companies have been scooping up digital brands lately. Verizon recently agreed to buy 24.5% of AwesomenessTV, which is equal to Hearst’s stake in ownership of the company. The pair formed Verizon Hearst Media Partners back in March and plan to launch RatedRed.com and Seriously.TV this Spring. Meanwhile, competitor AT&T has been making waves in digital video as well, with its launch of three new DirecTV services for streamers and its “Hello Lab” in partnership with Fullscreen.
Verizon and Hearst’s content alliance just become a little cozier. The companies unveiled today an agreement to buy Complex, a digital company that targets Millennial males. It will develop video for the telco’s Go90 mobile service and AOL.
