U.K. Cable Bundle to Include Netflix
Our Take
While some U.S. cable operators, including Suddenlink and Cable One, have reached deals that allow their subs to access Netflix via TiVo boxes, the subscription streaming service hasn’t been integrated into any of the MVPD’s billing. That is about to change in the U.K., however. Telco giant BT, GiaaOM reports, is now offering Netflix as part of a bundle including TV service and broadband. Given that the UK also had a jump on an integrated Netflix offering, this deal could signal what may soon be headed to the U.S.
U.K. telco giant BT wants to use Netflix to get new customers for its TV service: BT is now offering a bundle consisting of its traditional TV service, its BT Infinity broadband service and Netflix for just £5.99 (about $9.50) a month. Customers also get a free YouView streaming box, which now comes with a Netflix app pre-installed.
