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A Free Webcast Presented by Communications Technology
Now Available on Demand
Registration Required
Attend this Webinar from your desktop or conference room. Invite your enitre team attend. Each registration comes with access to the archived version of the program for 1-year.
About the Webcast
The move toward data-driven, interactive and addressable advertising on the digital video platform is gaining momentum.
What comes next? This webcast will address that question by considering strategic objectives, architectural design and related technologies. In particular, it will examine advanced advertising from the perspective of an MSO’s advertising sales unit, Canoe Ventures’ technical team, and several leading technology vendors.
Attendees will come away with better understanding of:
- MSO strategic goals and operational tactics
- Canoe Ventures’ advanced advertising system (CAAS)
- Relevant standards and overall business processes
- Required ‘below the line’ components and systems
- Analytical and data management needs
Speakers:
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Arthur Orduna
CTO
Canoe Ventures, LLC
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Brian Capellani
Chief Technology Officer and Vice-President of Engineering
Sigma Systems
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Davina Kent
Director of Strategic Alliances
Comcast Spotlight
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Michael Adams
Vice President Systems Architecture
Tandberg TV
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Paul Woidke
Senior Vice President and General Manager
Advanced Advertising, OpenTV
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How does the Webinar work?
The live audio is delivered to your location over the telephone or your computer speakers. The Power-Point presentations are presented over the Internet and are available to print out before the program. This is like a talk-radio program with visuals on the Web. You and your team will be able to have a live Q&A with all the speakers.
You need Real Player or Windows Media Player installed on your computer. If you do not have either, please follow the instructions below to download and install them. Or if you prefer, a phone for the audio and an Internet connection to let you watch the slides and other information on the Web will suffice. No other downloads or special hardware - a dial-up connection will work fine.
- One (1) set of materials (you may make copies for all of the persons you invited to listen to the program);
- One (1) toll-free connection to the seminar (if you select the audio connection.), and
- One (1) Internet connection to the seminar.
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What equipment do I need?
For the audio connection:
- A computer with Real Player or Windows Media Player installed. When you log into the Virtual Seminar, your computer will be taken through a brief configuration check and will let you know if you're missing any software.
- If you do not have Real or Windows, a touch-tone telephone will work also. It works best to use a speakerphone so that others can listen too.
For the Internet connection:
- PC: 166Mhz Pentium-based PC or better
- Operating system: Windows 95, 98, NT, 2000, XP
- Browser: For optimal viewing experience, we recommend using Internet Explorer 6.0 or higher. However, any version of IE 4.0 or higher will work. For Netscape, only versions 4.x are supported at this time.
- Internet connection: 28.8 or faster connection
- Display set at 1024 x 768 or 800 x 600
- Mac users are encouraged to use Firefox 2.0 (or later) with Real Player to view the webcast. You can also test your system using the system test button in menu on the left hand side.
Player Downloads
If using Microsoft Windows Media Player, Version 6.4 or later is required.
Download a supported Microsoft Windows Media Player
If using RealPlayer, Version 7.0 or later is required.
Download a supported RealPlayer
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Questions?
If you are having any technical difficulties or need assistance meeting these requirements, please contact our Technical Support Center at 1-866-709-8255 or click here. For content questions regarding this Webinar, contact Jonathan Tombes at jtombes@accessintel.com.
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