January 4, 2010

RealD Format to Power Samsung 3D TV

RealD and Samsung Electronics announced that RealD's 3D technology will be integrated into Samsung's line-up of 3D TVs.

Samsung will support the proprietary stereoscopic RealD Format for the delivery and display of high-quality 3D content. The two companies will also work jointly on active eyewear technology and new passive display technology to promote the adoption of quality 3D TV.

"This partnership pairs world leaders in consumer electronics and 3D technology and will assure that people can enjoy all the 3D content being released in crystal clear 3D on 'RealD ready' Samsung TVs," Michael V. Lewis, chairman and CEO of RealD, said in a statement. "Samsung's support of the RealD Format furthers the industry toward unified standards for the distribution and display of high-quality 3D in the home."

"Our collaboration with RealD is helping bring a new dimension of TV entertainment to consumer households around the world," said Dongho Shin, SVP of visual display division, Samsung Electronics. "Together, we are committed to enhancing the TV viewing experience with the best that 3D technology can offer including immersive lifelike depth and a new realm of color clarity."

The RealD Format is an enhanced version of a side-by-side 3D format that uses a unique set of filters and other technology that multiplexes a left eye and right eye 3D image stream into a single channel for delivery of high definition 3D content using today's HD infrastructure to any 3D-enabled display type.