|
 |
View Gallery »
CableFAX's Sales Executive of the Year and Sweet 16 attendees celebrate during NYC festivities June 15. To see more photos from that event please click View Gallery above.
CableFAX Social Networks:
|
 |
Just Published
CableFAX Top Case Studies in Cable Marketing & PR...
Order Today
|
 |
|
Awards:
CableFAX Program Awards Finalists Announced!
View Now
CableFAX 100
Nomination Form
Free to Enter.
CableFAX Best of the Web Awards Call for Entries Deadline: Nov. 5
Events:
Complete List of Events
|
|
Oct. 4: CableFAX Program and Top Ops Award Luncheon Register Now
Dec. 9: CableFAX 100 Luncheon
Dec. 10: CableFAX Most Powerful Women in Cable Breakfast
|
|
Webinars:
AVAILABLE ON DEMAND:
Capitalizing on Transactional TV
View Now
Capitalizing on iTV
View Now
Customer Experience Management for Cable Leaders
View Now
TV Everywhere: Is it Going Anywhere? View Now
3DTV: How Can Cable Benefit? View Now
Using Social Media To Market Your Cable Business. View Now
How to Generate New Program Revenue with Brand Integration
View Now
Join the CableFAX Group
on LinkedIn!
|
|
|
 |
|
SNAPSHOTS

3-FOR-1: Celebrating Centric's first birthday and its carriage of 50mln homes at a party in Oak Bluffs, MA, are (from left): BET Nets CFO Michael Pickrum, Centric EVP Paxton Baker and BET Nets Programming chief Stephen Hill.
|
|
CableFAX Webinar:
TV Everywhere: Is it Going Anywhere?
Presented by CableFAX
.jpg)
Attend from your desktop or conference room. Invite your whole team to attend at one low price of $329 per location. Each registration comes with access to the archived version of the program and the materials for 1-year.
Each registration comes with access to the archived version of the program, the materials provided by the speakers and a personalized certificate of completion for attending the Webinar.
Now that Comcast and others have actually implemented authentication, where do we go from here? TV Everywhere promises to create stickiness and boost revenues for both programmers and operators, but how… and when? What’s the best way to approach business rules, advertising splits and other thorny issues? This Webinar will give you a first-hand look at the TV Everywhere concept in action—and where it’s leading both cable operators and programmers. From big-picture issues and pitfalls just now materializing to the mechanics of how authentication systems are working technically, we will explore the nascent execution of this important strategy to preserve cable’s business model.
In this Webinar, you will learn:
- How authentication really works in the trenches and early customer reactions.
- What costs and hurdles operators must surmount as they implement these systems.
- Advice on how best to roll out authentication based on the experiences of operators who jumped in first.
- Ideas for revenue models around authentication.
- A dissection of likely scenarios as the industry moves forward with TV Everywhere, especially as programmers and operators try to work out business arrangements.
Hear from the experts:
 |
Bio
Patricia Gottesman
Principal
Gottesman LLC
Gottesman advises media and technology companies on profitable growth strategies in both the content and distribution arenas as principal of her own consulting firm, Patricia Gottesman LLC. Her client roster includes the largest US cable MSO, as well as a variety of online, TV and print content and distribution brands. Gottesman also advises domestic and international technology start-ups on business and product strategy.
Over a 28-year career with Cablevision Systems Corporation, Gottesman created and managed the Optimum TV, iODigital TV, Optimum Online Broadband and Optimum Voice consumer and business products with P&L responsibility for a $5 billion revenue business. During Gottesman’stenure, Cablevision’s Optimum brands achieved the highest domestic and international product penetrations and share for TV, broadband and voice products in the cable, satellite and telecom industries.
Gottesman received the 2007 NCTA Vanguard award, the cable industry’s highest award for Marketing Excellence. Other career acknowledgements include: 2007 Advertising Age Woman to Watch; 2006 CableWorld’sMost Powerful Women in Cable (#9;) 2006 Multichannel News/WICT Wonder Woman; 2006 CTAM National Summit Chair; two NATAS Emmy Awards for Interactive Television (2003,2004;) multiple CTAM Mark Awards.
Gottesman is a Managing Director with the Golden Seeds angel investors’ forum, investing in entrepreneurs of female-owned and/or managed start-up businesses.
|
| |
|
 |
Bio
Michael Quigley
VP, Business Development & Multi-Platform Distribution
Turner Broadcasting System
Michael Quigley is vice president of business development & multi-platform distribution for Turner Broadcasting System, Inc., focusing on initiatives such as TV Everywhere, Interactive Television, Connected Devices, Content Search & Navigation and traditional digital businesses - which include broadband syndication, gaming, and electronic sell-through. Quigley is based in Atlanta and reports to Jeremy Legg, senior vice president of business development & multi-platform distribution.
Within his role, Quigley evaluates new IP video distribution technologies, develops advance video products, cultivates partnerships with consumer electronic manufacturers, and develops associated new business models with both internal and external constituencies. He also serves as the primary liaison between Business Development and Animation, Young Adults, & Kids Media. Most recently, Quigley was executive director of business development.
Since joining Turner in 2006, Quigley has been responsible for developing and executing all non-linear platform distribution for the Turner properties across broadband and interactive television. He has served as a leader in the TV Everywhere effort - which spans across technology platform initiatives to advertising models to new distribution technologies - as well as in the distribution of Turner’s first Interactive Television application.
Prior to joining Turner, Quigley was the vice president of business development and strategy for DMX MUSIC. In this role, he was responsible for the distribution of DMX MUSIC’s Asia Pacific pay TV music channels, execution of the company’s digital music business plan and the sale of the company to a private investor group. Before DMX MUSIC, Quigley served as director of business development for Liberty Digital, Inc., and as manager of strategic planning for Time Warner, Inc.
Quigley earned a bachelor of arts degree in economics from Rice University and a masters of business administration from Stanford University.
Turner Network Sales (TNS), a division of Turner Broadcasting System, Inc. (TBS, Inc.), is responsible for the sales and marketing of Turner Broadcasting’s 10 domestic basic cable networks – TBS, CNN, Headline News, TNT, Cartoon Network, Turner Classic Movies, CNN International, CNN en Español, Boomerang and truTV – to cable and satellite affiliates and special markets throughout the United States, Canada, Puerto Rico and the U.S. Virgin Islands.
Turner Broadcasting System, Inc., a Time Warner company, creates and programs branded news, entertainment, animation and young adult media environments on television and other platforms for consumers around the world.
|
|
|
| |
|
 |
Bio
Michael Bishara
SVP
HBO Broadband
Michael Bishara is senior vice president, HBO Broadband, for Home Box Office, responsible for the overall strategy and development of broadband products. He was named to this position in March 2007.
Previously, he was vice president, Product Development, responsible for all new product developments and their deployment.
Bishara began his career at HBO in 1998 as a Marketing manager. That same year he was promoted to director, Marketing and Programming, where he was responsible for HBO and Cinemax marketing and packaging to the C-Band satellite market.
In 1999, he moved to Interactive Ventures, where he was responsible for online business development and e-commerce. Under Bishara, Interactive Ventures launched the HBO.com store, HBO’s first integrated e-commerce consumer site. He later was promoted to vice president, Interactive Ventures, where he was responsible for the day-to-day operations and strategic planning for HBO’s consumer websites – HBO.com and Cinemax.com. In March 2003, Bishara’s responsibilities were shifted to the rollout of HBO On Demand and Cinemax On Demand, the company’s two SVOD services.
Before joining HBO, Bishara was a Marketing manager for Time Inc., responsible for retail marketing strategies at Time Magazine. He also worked at AT&T in the Advanced Network Solutions area.
Bishara holds a BA in Sociology and a MBA in Marketing Management from the University at Buffalo.
|
|
|
| |
|
.gif) |
Moderator:
Michael Grebb
Executive Editor, CableFAX |
Return to top
Who should attend?
Cable and marketing executives in the following areas:
- Advertising
- Marketing
- Media Buying
- Media Planning
- Business Development
- Management
- Social Media
- Branding
- Products Launches
- Financial Management
- Communications
- Research
Return to top
How does the Webinar work?
The live audio is delivered to your location over the telephone or your computer speakers. The Power-Point presentations are presented over the Internet and are available to print out before the program. This is like a talk-radio program with visuals on the Web. You and your team will be able to have a live Q&A with all the speakers.
You need Real Player or Windows Media Player installed on your computer. If you do not have either, please follow the instructions below to download and install them. Or if you prefer, a phone for the audio and an Internet connection to let you watch the slides and other information on the Web will suffice. No other downloads or special hardware - a dial-up connection will work fine.
- One (1) set of materials (you may make copies for all of the persons you invited to listen to the program);
- One (1) toll-free connection to the seminar (if you select the audio connection.), and
- One (1) Internet connection to the seminar.
Use speakers on your computer or speakerphone on your telephone and invite your entire staff to attend for one low price of $329.00 USD per site.
Return to top
What equipment do I need?
For the audio connection:
- A computer with Real Player or Windows Media Player installed. When you log into the Virtual Seminar, your computer will be taken through a brief configuration check and will let you know if you're missing any software.
- If you do not have Real or Windows, a touch-tone telephone will work also. It works best to use a speakerphone so that others can listen too.
For the Internet connection:
- PC: 166Mhz Pentium-based PC or better
- Operating system: Windows 95, 98, NT, 2000, XP
- Browser: For optimal viewing experience, we recommend using Internet Explorer 6.0 or higher. However, any version of IE 4.0 or higher will work. For Netscape, only versions 4.x are supported at this time.
- Internet connection: 28.8 or faster connection
- Display set at 1024 x 768 or 800 x 600
- Mac users are encouraged to use Firefox 2.0 (or later) with Real Player to view the webcast. You can also test your system using the system test button in menu on the left hand side.
Player Downloads
If using Microsoft Windows Media Player, Version 6.4 or later is required.
Download a supported Microsoft Windows Media Player
If using RealPlayer, Version 7.0 or later is required.
Download a supported RealPlayer
Return to top
Questions?
If you are having any technical difficulties or need assistance meeting these requirements, please contact our Technical Support Center at 1-866-709-8255 or click here.
For content questions regarding this Webinar, contact Jessica Clegg at (212) 621-4626 or jclegg@accessintel.com.
*CableFAX does not offer any refunds for the webinar. All sales are final.
For sponsorship opportunities contact: Debbie Vodenos at
dvodenos@accessintel.com
.jpg)
Return to top
|