May 17, 2012

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Complete List of Events

Webinars:

Monetizing Social TV: Bolstering Returns in Real Time
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SNAPSHOTS

A-LIST CLIENTS: To celebrate the April 8 launch of Lifetime's new show "The Client List," talent and execs mingled at the Sunset Tower Hotel in LA on April 4. Nancy Dubuc, pres & gm, Lifetime Nets, Kelly Atkinson, CMO, West, Time Warner Cable, Emory Walton, VP, Distribution, A+E Nets & Lori Conkling, evp, distribution, A+E Nets pictured. Photo cred: Alberto Rodriguez/Getty Images.

Using Social Media To Market Your Cable Business

Presented by CableFAX

The webinar first aired December 2009.

Attend from your desktop or conference room. Invite your whole team to attend at one low price of $329 per location. Each registration comes with access to the archived version of the program and the materials for 1-year.

Speakers
Who Should Attend?
How Does It Work?
What Equipment Do I Need?
Questions?

Social Media's emergence as a major networking platform has changed how cable programmers and cable operators deal with their customers. In fact, many of them already are using Twitter, Facebook, YouTube and MySpace to keep abreast of customers' wants, needs, gripes and frustrations. Join CableFAX and a panel of social media experts for a Webinar that will help you and your team leverage this increasingly important new-media platform.

This 90-minute session will show you how to use social media to both listen to your customers and market to them. You¹ll learn how to track their comments on: cable service, new cable shows, broadband products, Web tools and marketing campaigns so you can smartly determine what¹s working and what¹s not for your brand, and enable quick action on any front. This CableFAX Webinar will show you how to use social media to keep consumers abreast of public affairs initiatives and positions, and how to effectively integrate social media into your marketing campaigns.

Recognizing that social media has jumped to front lines of damage control, we¹ll show you how to communicate with customers via Twitter when they complain about service or programming, and how to integrate Twitter into your overall customer care efforts. Smart companies that address customer issues early can not only stop bad buzz from spreading, but even turn it into positive praise as consumers tell others how quickly the company fixed their problem. After attending this Webinar, you¹ll be equipped with a better understanding not only of the basics of Twitter but of the potential of this platform to move the marketing and PR needle.

In this Webinar, you¹ll learn how to:

Track social media feeds and gain valuable intelligence on your customers, competitors and detractors.
Use social media to increase customer/viewer retention and enhance the bottom line.
Appropriately respond to complaints about your cable service, programming or product.
Increase the effectiveness of marketing campaign using social media tools and techniques.
Deepen your relationship with your customers and mobilize local or even national groups to sing your praises or spread the word on your product or service.
Draw lessons from case studies on how social media can help extend brands and create bonds with viewers and/or customers.

Hear from the experts:

	More Info Sam Ford Director of Customer Insights, Peppercom, and C3 Research Affiliate Sam Ford is Director of Customer Insights with Peppercom Strategic Communications and a research affiliate with the MIT Convergence Culture Consortium, a group he helped found and manage. He received his Master's degree from the MIT Program in Comparative Media Studies and taught courses there on topics such as professional wrestling and soap operas. Sam's has a Bachelor's degree in news/editorial journalism, English, mass communication, and communication studies. He is a regular columnist for "The Ohio County Times-News" in Hartford, Ky., and has worked as a journalist in South Central Kentucky for various publications. In 2006, he won a Kentucky Press Association "Best Feature" award for his work with "The Greenville Leader-News."

	More Info Todd C. Smith Public Relations Manager Cox Communications Todd Smith is a public relations manager at Cox Communications’ Atlanta headquarters. He serves as senior communications advisor for Cox Business, the nearly $1 billion commercial services arm of Cox Communications, as well as Cox Media, the B2B local advertising sales subsidiary. In this role, Smith serves as company spokesperson, supports product launches, strategic partnerships/alliances, tradeshow PR and crisis communications. He hosts Cox Business Report, Cox’s BlogTalkRadio show, and is a member of Cox’s Social Media Task Force. Prior to joining Cox, Smith spent nine years at BellSouth/AT&T, beginning in small business sales. In his tenure there, Smith directed external and internal communications initiatives for multiple BellSouth organizations. Following the BellSouth/AT&T merger Smith joined Fleishman-Hillard International Communications firm, where he served as full-time member of the AT&T Mobility PR team. Smith managed wireless analyst relations and B2B communications and supported major device and application launches including the Apple iPhone and Napster music download services. Smith holds a bachelor’s degree in journalism/public relations from Samford University and an MBA from Georgia State University.

	More Info Doug Haslam Account Director SHIFT Communications Throughout his decade-plus public relations career, Haslam has become a PR and communications expert in a variety of technology, marketing and consumer areas, and has become a recognized leader in the emerging and innovative social media community. Prior to his PR career, Doug spent a decade in public radio, as a producer for international news and entertainment programs (The Christian Science Monitor’s Monitor Radio, NPR’s “Only a Game”), not to mention his beginnings as a jazz disc jockey. Doug is a graduate of Emerson College, and may be found frequently online at Twitter (http://twitter.com/DougH), and on his own blog (http://doughaslam.com).

	More Info Moderator: Seth Arenstein Editorial Director/Assistant Vice President CableFAX & Cable360.net

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Who should attend?

Cable and marketing executives in the following areas:

Advertising
Marketing
Media Buying
Media Planning
Business Development
Management
Social Media
Branding
Products Launches
Financial Management
Communications
Research

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How does the Webinar work?

The live audio is delivered to your location over the telephone or your computer speakers. The Power-Point presentations are presented over the Internet and are available to print out before the program. This is like a talk-radio program with visuals on the Web. You and your team will be able to have a live Q&A with all the speakers.

You need Real Player or Windows Media Player installed on your computer. If you do not have either, please follow the instructions below to download and install them. Or if you prefer, a phone for the audio and an Internet connection to let you watch the slides and other information on the Web will suffice. No other downloads or special hardware - a dial-up connection will work fine.

One (1) set of materials (you may make copies for all of the persons you invited to listen to the program);
One (1) toll-free connection to the seminar (if you select the audio connection.), and
One (1) Internet connection to the seminar.

Use speakers on your computer or speakerphone on your telephone and invite your entire staff to attend for one low price of $329.00 USD per site.

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What equipment do I need?

For the audio connection:

A computer with Real Player or Windows Media Player installed. When you log into the Virtual Seminar, your computer will be taken through a brief configuration check and will let you know if you're missing any software.
If you do not have Real or Windows, a touch-tone telephone will work also. It works best to use a speakerphone so that others can listen too.

For the Internet connection:

PC: 166Mhz Pentium-based PC or better
Operating system: Windows 95, 98, NT, 2000, XP
Browser: For optimal viewing experience, we recommend using Internet Explorer 6.0 or higher. However, any version of IE 4.0 or higher will work. For Netscape, only versions 4.x are supported at this time.
Internet connection: 28.8 or faster connection
Display set at 1024 x 768 or 800 x 600
Mac users are encouraged to use Firefox 2.0 (or later) with Real Player to view the webcast. You can also test your system using the system test button in menu on the left hand side.

Player Downloads

If using Microsoft Windows Media Player, Version 6.4 or later is required.
Download a supported Microsoft Windows Media Player

If using RealPlayer, Version 7.0 or later is required.
Download a supported RealPlayer

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Questions?

If you are having any technical difficulties or need assistance meeting these requirements, please contact our Technical Support Center at 1-866-709-8255 or click here. For content questions regarding this Webinar, contact Saun Sayamongkhun at (301) 354-1610 or ssayamongkhun@accessintel.com.

*CableFAX does not offer any refunds for the webinar. All sales are final.

For sponsorship opportunities contact: Debbie Vodenos at
dvodenos@accessintel.com

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