Presented by CableFAX
With all the noise out there, cable marketers need to go beyond fan pages, contests and forced social interaction to drive eyeballs to shows and wallets to VOD. They need to fully engage potential customers and viewers using the latest tools at their disposal. Have you integrated geo-location services into your social media marketing matrix? Are you using social media to capture information that you can use for future campaigns? And are you integrating your social media activities organically into your overall outreach? If not, you’re probably falling behind and risk losing out to your competitors. As the industry gets ready for the CTAM Summit in New Orleans, join us for an introspective webinar that will supercharge your social media skills before the big week.
In this Webinar, you will learn to:
Gayle is the Vice President of Social Media Communications at Discovery Communications, where she oversees social media strategy for Discovery and its networks and corporate initiatives. This includes Facebook and Twitter strategy and implementation, as well as social media outreach, partnerships with location-based services, and social media monitoring. Prior to Discovery, she worked at a crisis communications firm, where she helped corporate clients develop and implement non-traditional communications plans around products, issues and crisis response.
Gayle graduated from Brown University and Harvard Law School. She practiced transactional law and intellectual property litigation/internet law in San Francisco and Washington, DC for eight years after graduating from law school.
As Bravo Media's Senior Vice President, Marketing, Ellen Stone oversees the development of all brand strategy, consumer advertising, ad sales, digital and licensing/merchandising marketing for the network. She also serves as a member of Bravo's senior management team shaping the network's overall strategy.
Under Stone's leadership, Bravo has enjoyed great success, with multi-million dollar campaigns for series such as "The Real Housewives of New York City,” “Top Chef Masters” and ‘The Fashion Show.” She has also spearheaded the network's innovative digital marketing partnerships with sites including Yahoo!, YouTube, and Facebook. Stone is the mastermind behind some of Bravo Media's most successful ventures, including the best-selling "Top Chef: The Cookbook," which is currently in its fourth printing, "Top Chef: The Tour," the nationwide promotional tour that features a customized traveling "Top Chef" 18-wheeler semi-truck, currently in its third cycle, as well as numerous other “Top Chef” brand extensions including wine, knives, board games and flowers. Additionally, under Stone’s watch, her team has earned an IMA Outstanding Achievement Award for “The Fashion Show” marketing campaign, as well as three CTAM Mark Awards.
Stone joined Bravo in 2006 as Vice President, Consumer Marketing. Previously, she served as Director, Consumer Marketing at Lifetime Entertainment Services, where she was responsible for managing all off-air consumer marketing efforts for Lifetime Television.
Additionally, Stone worked at Bozell Worldwide, where she served as Partner and Management Supervisor of the National Fluid Milk Program, overseeing strategic and creative operations of the Dairy Management Milk Board. Earlier, Stone worked at J. Walter Thompson, first as Senior Account Executive for the Bell Atlantic Corporation and then, as Partner, Account Supervisor on Unilever Pepsi-Lipton Tea Partnership, Lipton, Lever 2000, and Wisk.
Stone joined Bozell Worldwide from Wells Rich Greene BDDP, where she served as Senior Account Executive for International Business Machines. She began her career at Margeotes Fertitta & Partners where she served as Sr. Media Planner, before being made an Account Executive.
Stone holds a bachelor's degree in Marketing and a minor in French from Lehigh University School of Business and is a graduate of CTAM University, Harvard School of Business. She currently resides in New York City.
Sam Ford has been with Peppercom since 2007. As Director of Digital Strategy, Ford consults with agency teams and clients on reaching and listening to relevant audiences online and building digital communication strategies that connect companies with the constituencies they want to reach. He also regularly leads Peppercom workshops for a variety of major B2B and B2C companies, trade organizations, and publications, including the Association of National Advertisers and CableFAX.
In addition to writing a weekly column for Fast Company and contributing to Peppercom’s PepperDigital blog, Ford has written for BusinessWeek, Portfolio, The Christian Science Monitor, The Huffington Post, Bulldog Reporter, Chief Marketer and a wide range of blogs. He has been featured in stories from Investor’s Business Daily, CNN, NPR, The Boston Globe, PRWeek, PR News, The Firm Voice, Portfolio, Boing Boing, Slashdot, and ESPN: The Magazine, among others. He has spoken at South by Southwest Interactive, The Word of Mouth Marketing Association's School of WOM, and MIT’s annual Futures of Entertainment conference, as well as digital events and conferences for publications/associations such as PR News, PRWeek, CableFAX, the Advertising Research Foundation, and the Association of Management Consulting Firms and a variety of other industry and academic organizations.
Ford is an affiliate of MIT’s Convergence Culture Consortium, a research group he helped found and manage. He is co-editor of The Survival of the Soap Opera (along with UC-Berkeley's Dr. Abigail De Kosnik and Miami University's Dr. C. Lee Harrington), a book due out in December 2010, and is currently writing Spreadable Media, a book co-authored with USC’s Dr. Henry Jenkins and UC-Santa Barbara’s Dr. Joshua Green. His work has also appeared in a variety of other academic books and journals.
Ford holds a Master’s degree from the Program in Comparative Media Studies at MIT and a Bachelor’s degree from Western Kentucky University, where he majored in news/editorial journalism, mass communication, communication studies, and English. He has taught courses at both WKU and MIT on journalism, soaps, and professional wrestling. He is also a Kentucky Press Association award-winning journalist who published a weekly column entitled “From Beaver Dam to Brooklyn” about life on the East Coast versus life in Kentucky for several years and has performed in a variety of local professional wrestling events. He lives in Bowling Green, Kentucky, with wife Amanda and daughter Emma.
Cable and marketing executives in the following areas:
The live audio is delivered to your location over the telephone or your computer speakers. The Power-Point presentations are presented over the Internet and are available to print out before the program. This is like a talk-radio program with visuals on the Web. You and your team will be able to have a live Q&A with all the speakers.
You need Real Player or Windows Media Player installed on your computer. If you do not have either, please follow the instructions below to download and install them. Or if you prefer, a phone for the audio and an Internet connection to let you watch the slides and other information on the Web will suffice. No other downloads or special hardware - a dial-up connection will work fine.
Use speakers on your computer or speakerphone on your telephone and invite your entire staff to attend for one low price of $329.00 USD per site.
For the audio connection:
For the Internet connection:
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