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CableFAX's Sales Executive of the Year and Sweet 16 attendees celebrate during NYC festivities June 15. To see more photos from that event please click View Gallery above.
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SNAPSHOTS

3-FOR-1: Celebrating Centric's first birthday and its carriage of 50mln homes at a party in Oak Bluffs, MA, are (from left): BET Nets CFO Michael Pickrum, Centric EVP Paxton Baker and BET Nets Programming chief Stephen Hill.
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CableFAX Webinar:
Applying Social Media to
Customer Experience Management
Presented by CableFAX
Sponsored by:
CSG Systems

Attend from your desktop or conference room. Invite your whole team to attend at one low price of $329 per location. Each registration comes with access to the archived version of the program and the materials for 1-year.
Each registration comes with access to the archived version of the program, the materials provided by the speakers. You will receive this exclusive certificate for attending this webinar.
A new study confirms what many have long suspected—cable subscribers have a low tolerance for poor customer service. And subscribers 24-29 are less patient than older customers—they’ll complain via social media after just 1 bad experience, a study from CSG Systems and Frost & Sullivan says. With that in mind and competition on the rise, it’s critical for cable to continue to address customer care generally and online and social media customer care specifically. But what’s the best way to approach these tricky issues? How, when and where should you start?
This Webinar will provide expert guidance on how to best implement e care and work with social media to advance customer care and customer experience. From big-picture issues and pitfalls just now materializing to the mechanics of which online customer care are working best, we will explore the nascent execution of these important tactics.
In this Webinar, you will learn:
- The best ways to begin implementing customer experience management tactics like e care and social media care in your business.
- How e care and social media customer care really work in the trenches. In addition you’ll hear about early customer reaction and lessons learned.
- What costs and hurdles operators must be surmounted as you implement e care, social media and customer experience procedures.
- Advice on how best to roll out customer care/customer experience improvements based on the work of operators who jumped in first.
- A dissection of likely scenarios as the industry moves forward with TV Everywhere, especially as programmers and operators try to work out business arrangements.
Hear from the experts:
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Bio Jana Henthorn
SVP Programs and Education
The Cable Center
Jana is SVP of Programs and Education at The Cable Center. She is responsible for conceptualizing and executing programs that showcase the societal contributions of the cable industry and preserve cable¹s heritage.
Her department focuses on working with universities across the nation on programs as diverse as customer care, programming content and new media. She also oversees educational outreach about the cable industry through events, screenings and exhibits.
Prior to joining The Cable Center, she served as VP of Affiliate Sales, Western Region, for A&E Television Networks, where she led the network sales team in 16 states and two regional offices. She managed the corporate accounts for three of AETN¹s top six distributors: AT&T, DirecTV and EchoStar.
Prior to that, Henthorn was VP of Operations and Service Fulfillment for Jones Intercable, a top ten cable distributor until its acquisition by Comcast in 1999. She led the strategy for deployment of the first national call center for Jones and directed process improvement teams resulting in improved customer service metrics for the company. In her operational role, she was responsible for P&L performance of 13 cable systems and more than 300,000 customers.
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Bio Gibbs Jones
SVP of Customer Experience
Suddenlink
Gibbs Jones is a customer experience executive with particular expertise in the design, optimization and implementation of customer contact operations. He possesses over 17 years of customer experience leadership. Gibbs has combined skill in the human and technology side of customer contact operations, including the procurement and installation of ACD equipment, workforce management and CRM systems. Gibbs has directed the start-up of multiple customer contact operations, with industry expertise in consumer electronics, communications, retail, manufacturing, financial services, banking, and direct sales.
Gibbs joined Suddenlink in August 2008. Before assuming his current position, Gibbs was head of Global Service Connections, a management consultancy practice. There, he advised and worked directly with media and communications clients, including Suddenlink, to improve the experience and loyalty of customers. Gibbs now applies his expertise and leadership exclusively to Suddenlink operations. He works with the company's six regional vice presidents and the managers of its major customer-contact Call Centers in North Carolina, Texas and West Virginia.
In 2009 Gibbs assumed responsibility for Suddenlink’s social media strategy. Suddenlink is active in the major social networking channels and continues to find new ways to improve customer loyalty in this space.
Prior to joining Suddenlink, Gibbs managed customer contact operations for Tupperware, Comcast and Capital One Financial. The operations Gibbs has managed have won numerous awards for outstanding customer service including: Tupperware’s Worldwide Award for Operational Excellence, Planet Feedback’s Best Service Companies Award, and the IEX IEXcellence Award for Outstanding Workforce Management.
Gibbs has been a speaker at various conferences and is frequently called upon to discuss considerations related to improving the customer experience, exceptional contact center management, and optimizing the employee experience.
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Bio Frank Eliason
Sr. Director Customer Operations
Comcast
Frank Eliason is a senior director for Comcast’s national Customer Operations. He has been involved in customer service in one way or another for the past 20 years.
What started as a simple idea by Eliason and his team – talking to customers in real time on Twitter – has become well known as an innovative use of social media for customer service. Taking the approach of asking ‘Can we help?’ has created new communication channels for customers and an improved customer experience for Comcast subscribers. Eliason’s work in this area has been recognized by ABC News, The New York Times, Business Week and many other media outlets.
He and his team monitor and respond to customer posts on a variety of online channels and spend each day reviewing 6,000 blog posts and more than 1,000 Tweets. His model of interacting with customers online has become a case study for corporations worldwide and is being adapted by other cable operators.
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Bio Chad Dunavant
Executive Director, Product Strategy
CSG Systems
As Executive Director of CSG’s Product Strategy team, Chad contributes to the pursuit of new areas of development for CSG. Most recently, Chad has focused on the emergence of free-form content and its influence on the cable and satellite community as well as the impacts these new business models introduce to the BSS/OSS infrastructure currently in place.
Over the past 10-years Chad has worked in various Product Management capacities where, most recently, he led strategy for CSG Customer Care product portfolio specifically focused on call center and web applications. During that tenure, he introduced a number of applications that helped CSG clients grow electronic adoption of bill presentment and payment through a multi-faceted strategy and new workflows to streamline call center operations. Prior to his work at CSG, Chad worked in the financial market for CIBC Oppenheimer as a market analyst.
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Moderator:
Seth Arenstein
AVP & Editorial Director, CableFAX |
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CableFAX, in collaboration with The Cable Center, has published a guidebook Customer Experience Management: Lessons and Insights for the Cable Industry. Learn more and purchase today!
Who should attend?
Cable and marketing executives in the following areas:
- Advertising
- Marketing
- Media Buying
- Media Planning
- Business Development
- Management
- Social Media
- Branding
- Products Launches
- Financial Management
- Communications
- Research
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How does the Webinar work?
The live audio is delivered to your location over the telephone or your computer speakers. The Power-Point presentations are presented over the Internet and are available to print out before the program. This is like a talk-radio program with visuals on the Web. You and your team will be able to have a live Q&A with all the speakers.
You need Real Player or Windows Media Player installed on your computer. If you do not have either, please follow the instructions below to download and install them. Or if you prefer, a phone for the audio and an Internet connection to let you watch the slides and other information on the Web will suffice. No other downloads or special hardware - a dial-up connection will work fine.
- One (1) set of materials (you may make copies for all of the persons you invited to listen to the program);
- One (1) toll-free connection to the seminar (if you select the audio connection.), and
- One (1) Internet connection to the seminar.
Use speakers on your computer or speakerphone on your telephone and invite your entire staff to attend for one low price of $329.00 USD per site.
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What equipment do I need?
For the audio connection:
- A computer with Real Player or Windows Media Player installed. When you log into the Virtual Seminar, your computer will be taken through a brief configuration check and will let you know if you're missing any software.
- If you do not have Real or Windows, a touch-tone telephone will work also. It works best to use a speakerphone so that others can listen too.
For the Internet connection:
- PC: 166Mhz Pentium-based PC or better
- Operating system: Windows 95, 98, NT, 2000, XP
- Browser: For optimal viewing experience, we recommend using Internet Explorer 6.0 or higher. However, any version of IE 4.0 or higher will work. For Netscape, only versions 4.x are supported at this time.
- Internet connection: 28.8 or faster connection
- Display set at 1024 x 768 or 800 x 600
- Mac users are encouraged to use Firefox 2.0 (or later) with Real Player to view the webcast. You can also test your system using the system test button in menu on the left hand side.
Player Downloads
If using Microsoft Windows Media Player, Version 6.4 or later is required.
Download a supported Microsoft Windows Media Player
If using RealPlayer, Version 7.0 or later is required.
Download a supported RealPlayer
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Questions?
If you are having any technical difficulties or need assistance meeting these requirements, please contact our Technical Support Center at 1-866-709-8255 or click here.
For content questions regarding this Webinar, contact Jessica Clegg at (212) 621-4626 or jclegg@accessintel.com.
*CableFAX does not offer any refunds for the webinar. All sales are final.
For sponsorship opportunities contact: Debbie Vodenos at
dvodenos@accessintel.com
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