Matthew Emans
VP Product Management
Navic

Matthew Emans is a technologist, strategist, and innovator. As Vice President of Product Management at Navic, Matthew has been instrumental in the development of its industry-leading TV advertising solutions. Under his direction, Navic's product vision was substantiated through acquisition by Microsoft in June 2008.

Matthew is an experienced speaker in the television advertising and technology space. He has most recently presented at Ad Tech New York, the NCTC CTO summit, and Digital Hollywood at CES.  Matthew has a broad knowledge of advanced TV advertising solutions and is astutely perceptive of the industry’s current and future challenges. His areas of expertise cover a wide range of technologies, standards and TV topics including interactive television, addressable advertising, audience measurement, data-driven accountability, and new media business models.

Prior to joining Navic in 2001, Matthew honed his skills in product strategy, systems architecture, and program management at Product Genesis, Inc., a strategic product development and consulting firm spun out of the MIT Innovation Center. Matthew earned a BS in Mechanical Engineering and Materials Science from Harvard College and has a background in robotics for medicine and control systems. He holds a number of patents related to optical biopsy systems and advanced surgical instruments.

Curtis Barone
Product Innovation Leader
Acxiom

Curtis Barone is responsible for developing Acxiom's Advanced TV Advertising products and applications.  Working with advertising and set top box data analysis trials.  By integrating cable or set top box viewership data with advertiser and Acxiom's household level data sets, Acxiom provides deep insights to the advertiser and cable operator with regards to market segmentation strategies.  Prior to Acxiom, Curtis spent 10+ years managing live and file based video delivery applications supporting television, advertising, and the motion picture industries.  With 13+ years of experience in the markets, Curtis brings a broad understanding of the business fundamentals for these markets. 

Michael Kubin
EVP
Invidi

A 30-year veteran of the media industry, Kubin has managed a significant string of successful entrepreneurial ventures. At his first media buying company, Corinthian Media Buying, Kubin was integral in the creation and growth of its DR subsidiary, Corinthian Direct, which grew to over $100 million in billings after just three years. After Corinthian, Kubin became president of Club Med Inc., the travel company's US subsidiary. With Club Med as his first client, Kubin co-founded Media Incorporated, which along with its DR subsidiary, Media Direct Partners, was sold to IPG (The Interpublic Group) in 1996. Kubin then went on to co-found Evaliant Media Resources, a Web-based advertising tracking firm, which was sold to CMR (Taylor Nelson Sofres) in 2002. A member of several corporate boards of directors, Kubin has a BS in operations research from Cornell, an MBA from Harvard Business School and a Masters in Journalism from Columbia. His articles have been published in the New York Observer and The New Yorker.

Bruce Goerlich
Chief Research Officer
Rentrak Corporation

Bruce Goerlich is the Chief Research Officer at Rentrak.
During his 25 year career with leading advertising agencies, Mr. Goerlich has been a driving force in the development of new and actionable media research approaches including the adoption of new media technologies, TV optimization, econometrics and understanding consumer lifestyles. Most recently, Mr. Goerlich was the President of Strategic Resources at ZenithOptimedia, North America. Additionally, he has served as Chairman of the Advertising Research Foundation (ARF) and was the President of the Market Research Association. Mr. Goerlich is a frequent speaker and contributor to research industry forums, including the European Society of Marketing Research and the American Marketing Association. His published works include a co-authored paper, presented at the 2001 International Print Research Symposium, on using Internet techniques for print research, which won the Chairman’s Award. Mr. Goerlich graduated from Williams College and completed graduate work at Washington University and the New School for Social Research. 

George Shababb
CEO
TNS Media Research

George Shababb is the President of TNS Media Research and is responsible for the strategic planning and development of products and services related to digital audience measurement in the United States. Under Mr. Shababb’s leadership, TNS Media Research has successfully pioneered the introduction of TV audience measurement services based on clickstream data sourced from digital set top boxes. Mr. Shababb joined TNS in 2000 as Senior Vice President of TNS Media Intelligence where he spearheaded strategic planning and business development for advertising expenditure measurement.

Prior to joining TNS, Mr. Shababb was President of the Strategic Resources Group within VNU Marketing Information Services and was responsible for the management of Scarborough HealthPlus and the VNU Operations Center. He also oversaw all planning and development initiatives involving consumer research for the various business groups within VNU’s Marketing Information Services unit.

Mr. Shababb has over 30 years of Sales and Service, Marketing and Operational experience working with leading information providers including AC Nielsen, The NPD Group, and Rx Remedy. At A.C. Nielsen, Mr. Shababb served as Vice President and General Manager of Nielsen Consumer Information Services. He also drove A.C. Nielsen’s international initiative to formulate a global, consumer panel strategy, which resulted in the development of consumer capabilities in Canada, Mexico, the United Kingdom, Germany, and South Africa.

Mr. Shababb held various senior management positions in Sales and Service at the NPD Group, and also served as Senior Vice President and Director of Operations for NPD/Nielsen, a joint venture between The NPD Group and A.C. Nielsen. While at Rx Remedy, Mr. Shababb adopted consumer sampling and data collection techniques commonly used in the packaged goods industry to design the first continuous measurement panel in the healthcare field tracking all aspects of patient care.

Mr. Shababb holds a Masters Degree in Statistics from the University of Connecticut and is a named inventor on two patents for technology facilitating data collection.

Moderator:
Mitch Oscar
Executive Vice President
Televisual Applications, MPG North America

Mitchell Oscar currently holds the position of Executive Vice President, Televisual Applications, a newly created position at MPG, a division of Havas global marketing services company, focusing on the development and deployment of new video applications as they traverse digital television, broadband and wireless platforms. His mission is to explore the potential value of interactive video media applications and technologies for the development (ideas and implications) and execution of advertising models for MPG clients.

Prior to joining MPG, Mitch was EVP, Carat Digital, and held the position of SVP/Director of Media Futures at Universal McCann. His book, “Trials & Defibrillations: Interactive Television in the U.S.,” provides a comprehensive analysis of the learnings gleaned through his in-market advertiser-supported trials, consulting, educational gatherings and industry interactions.

Since 1991, Mitch has been president of HocusFocus, a media and marketing consultancy whose primary focus is interactive television and television distribution technologies. Client roster includes: Acxiom, Adelphia Cable, AT&T Broadband, AT&T 3 Screen, BackChannelMedia, Bloomberg Business Radio, Burly Bear, Chase, College Network, Cablevision, Comcast, Cox, Discovery Comms., erinMedia, ESPN, Fox, Hotel Networks, Invidi, MediaLink, Merrill Lynch, Navic, Nielsen Media Research, Profilium, Rentrak, RePlayTV, ShadowTV, TiVo, TNS Media, TV Guide, Video Research and Visible World