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View Gallery »
Heather Umen (left), VP of Brand Experience & Events at WE tv, and Alex Dombronovich, VP of Marketing & Business Development at WICT, enjoying the CableFAX 100 celebration in NY Dec 10. To see more photos from that event and from CableFAX's Most Powerful Women in Cable festivities please click View Gallery above.
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SNAPSHOTS

AD-REA MITCHELL: Enjoying NBC U's kick-off dinner in DC at the Association of National Advertisers board meeting are: (l to r) NBC U Sales and Marketing chief Michael Pilot; NBCU Women & Lifestyle Pres Lauren Zalaznick; General Mills' CMO Mark Addicks; Andrea Mitchell of NBC News; and Proctor & Gamble Marketing GM Edgar Sandoval.
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The 'TV Everywhere' Debate: Will Authentication Save the Online Video Model?
Presented by CableFAX Daily
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The webinar first aired June 2009.
Authentication. Entitlement. TV Everywhere. It goes by many names, but the idea of restricting certain online TV content to paying cable subscribers drove much of the debate at the 2009 Cable Show in D.C. But while many cable operators see authentication as a way to discourage people from “cutting the cord” and relying solely on the broadband pipe for TV content, programmers have yet to reach consensus—-with some content owners wondering whether such restrictions will hamstring their marketing and branding efforts. Other programmers, however, see authentication as a way to preserve the vital dual-revenue stream upon which the cable/satellite business model depends.
Register for this CableFAX Webinar and you’ll gain a better understanding of the debate and the issues at stake, including:
- How authentication works and whether the technology is ready for primetime.
- Ways programmers and operators can work together to create a workable system.
- New revenue opportunities that could stem from authentication systems.
- The potential pitfalls, including the risk of increased piracy, the additional burden on broadband networks and the possibility of restarting the net neutrality debate.
- Will authentication lead to new revenue models for both cable operators and programmers—-and who stands to gain the most.
In addition to our experts, we will release the results of our CableFAX Daily readers survey on Authenitication. Take the Survey
Attend this Webinar from your desktop or conference room. Invite your whole team to attend at one low price! Each registration purchase includes five passes to the live viewing and unlimited access to the on-demand version of the program, including materials, for 1-year.
Hear from the experts:
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More Info Mark Fratrik
Vice President
BIA Financial
Mark R. Fratrik, Ph.D. is a Vice President of BIA Financial Network. In that role, he supervises the maintaining of the many BIAfn databases and conducts primary research on various trends as they affect the broadcasting and related communications industries. He is also involved in conducting research and analysis for clients on matters related to the broadcasting and related communications industries.
Prior to joining BIAfn, Mark was with the National Association of Broadcasters (NAB) for nearly 16 years as Vice President/Economist. While there, he conducted primary research and wrote several books about the broadcasting and related industries. Before joining NAB in 1985, Mark worked for the Federal Trade Commission in the Bureau of Economics where he spent five years conducting analyses of industry practices to evaluate overall economic impact. Throughout his career, Mark has researched and spoken at numerous conferences on the impact of the economy on the broadcasting industries, proposed and enacted regulatory changes, and new media technologies, including DTV datacasting. Mark is often quoted in the media and is a leading spokesperson concerning trends and forecasts for the media industry including analyzing competitiveness of media and related industries. He is the author of BIAfn’s acclaimed State of the Radio and Television Industry studies produced periodically.
Mark received his B.A. in mathematics and economics from State University of New York at Binghamton and his master’s and doctoral degrees in economics from Texas A&M in College Station, Texas. He currently serves as an adjunct professor of economics at John Hopkins University.
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More Info
Jim Turner
VP, Product Management
Synacor
Jim Turner has been Synacor’s VP of Product Management since June 2007. Prior to joining Synacor, Turner was VP, Digital Media at A&E Television Networks. Prior to A&E, Turner was Co-founder and President of AvitageMedia. Turner began his career at CBS, and since then has held executive positions at Women.com, Astronet.com, Digital Media Studios (part of Digital Equipment Corporation), and Kurzweil Music Systems. Turner has an M.B.A. in Marketing, University of Connecticut, and Masters and Bachelors degrees in Electrical Engineering, Georgia Institute of Technology and North Carolina State University. He holds two patents in the use of computers in music. He is active in the NY Chapter of the National Academy of Television Arts and Sciences, and also is a National Trustee.
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More Info
Moderator:
Mike Grebb
Executive Editor
CableFAX Daily
Michael has written extensively about the cable industry, telecommunications, the internet, and general information technology and business issues for more than a dozen years. His writing has appeared in Wired, Wired News, Business 2.0, Silicon Alley Reporter, Upside, Forbes, Variety, Billboard, Bank Technology News, U.S. Banker, Wireless Week, CableVision magazine and Multichannel News, among others. His expertise includes consumer electronics, the media, the music industry, e-commerce, B2B/e-business, interactive television, online marketing, broadband/telecom infrastructure, and regulatory and legislative issues. Also a musician and songwriter, Mike’s first solo record, Resolution, was released in February 2005.
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Who should attend?
Cable and marketing executives in the following areas:
- Corporate Communications
- Marketing Executives
- Digital Media
- Public Relations
- Technology
- Content Executives
- Financial/Investor Relations Executives
- Executive Management
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How does the Webinar work?
The live audio is delivered to your location over the telephone or your computer speakers. The Power-Point presentations are presented over the Internet and are available to print out before the program. This is like a talk-radio program with visuals on the Web. You and your team will be able to have a live Q&A with all the speakers.
You need Real Player or Windows Media Player installed on your computer. If you do not have either, please follow the instructions below to download and install them. Or if you prefer, a phone for the audio and an Internet connection to let you watch the slides and other information on the Web will suffice. No other downloads or special hardware - a dial-up connection will work fine.
- One (1) set of materials (you may make copies for all of the persons you invited to listen to the program);
- One (1) toll-free connection to the seminar (if you select the audio connection.), and
- One (1) Internet connection to the seminar.
Use speakers on your computer or speakerphone on your telephone and invite your entire staff to attend for one low price of $329.00 USD per site.
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What equipment do I need?
For the audio connection:
- A computer with Real Player or Windows Media Player installed. When you log into the Virtual Seminar, your computer will be taken through a brief configuration check and will let you know if you're missing any software.
- If you do not have Real or Windows, a touch-tone telephone will work also. It works best to use a speakerphone so that others can listen too.
For the Internet connection:
- PC: 166Mhz Pentium-based PC or better
- Operating system: Windows 95, 98, NT, 2000, XP
- Browser: For optimal viewing experience, we recommend using Internet Explorer 6.0 or higher. However, any version of IE 4.0 or higher will work. For Netscape, only versions 4.x are supported at this time.
- Internet connection: 28.8 or faster connection
- Display set at 1024 x 768 or 800 x 600
- Mac users are encouraged to use Firefox 2.0 (or later) with Real Player to view the webcast. You can also test your system using the system test button in menu on the left hand side.
Player Downloads
If using Microsoft Windows Media Player, Version 6.4 or later is required.
Download a supported Microsoft Windows Media Player
If using RealPlayer, Version 7.0 or later is required.
Download a supported RealPlayer
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Questions?
If you are having any technical difficulties or need assistance meeting these requirements, please contact our Technical Support Center at 1-866-709-8255 or click here. For content questions regarding this Webinar, contact Saun Sayamongkhun at (301) 354-1610 or ssayamongkhun@accessintel.com.
For sponsorship opportunities contact: Debbie Vodenos at
dvodenos@accessintel.com
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