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Tuesday, February 9, 2010
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  CABLE JOBS

CableFAX Webinars:

3DTV: How Can Cable Benefit?
Tuesday, February 23, 2010
1:30 - 3:00pm ET
Register Now!

TV Everywhere: Is it Going Anywhere?
Wednesday, March 24, 2010
1:30 - 3:00pm ET
Register Now!

Join the CableFAX Group on Linkedin!

  VIDEO
Faxassins 2 is Here!: What if two trade journalists got bored and decided to produce their own TV show? You'd end up with "Faxassins," an example of TV at its worst. Good thing cable networks don't take programming advice from Seth and Mike.
  CALENDAR

January 27, 2010
Webinar  1:30-3pm ET

How to Generate New Program Revenue with Brand Integration
Listen on Demand Now!

March 3, 2010
8:45am - 4:00pm
CableFAX Social Media
Boot Camp for Cable
Space is Limited
Register Now!

April 28, 2010
CableFAXIES & Best of Web Luncheon
Grand Hyatt, NYC

June 2010
CableFAX Sales Executive of Year Awards & Sweet 16
Grand Hyatt, NYC

Join the CableFAX Group on LinkedIn!



  CABLEFAX 100 DATABASE
View Gallery »

CableFAX 100-MPWIC
Heather Umen (left), VP of Brand Experience & Events at WE tv, and Alex Dombronovich, VP of Marketing & Business Development at WICT, enjoying the CableFAX 100 celebration in NY Dec 10. To see more photos from that event and from CableFAX's Most Powerful Women in Cable festivities please click View Gallery above.


Join the CableFAX Group
on LinkedIn!



CableFAX Daily

Subscribe Today!

AWARDS:

Complete List of Awards

CableFAXIES Awards:
Entry Deadline: 
February 5, 2010...Details»

CableFAX Sales Executive of Year Awards
Entry Deadline: 
March 5, 2010...Details»

CableFAX Best of the Web Awards Finalists Announced...Program Details»

EVENTS:

Complete List of Events

CableFAX Social Media Boot Camp One-Day Workshop
March 3, 2010
Register Today!

Cable Best of the Web Awards Luncheon.
April 28, 2010
Program Details»

WEBINARS:


February 23, 2010: 
3DTV: How Can Cable Benefit? Register Today!

March 24, 2010: 
TV Everywhere: Is it Going Anywhere?
Register Today!

 

Available On Demand:
Using Social Media To Market Your Cable Business. View Now

Targeting Viewers and Ad Dollars- What You Need to Know Now. View Now

Leveraging Twitter to Enhance Your Bottom Line: View Now

Join the CableFAX Group
on LinkedIn!




  SNAPSHOTS

AD-REA MITCHELL: Enjoying NBC U's kick-off dinner in DC at the Association of National Advertisers board meeting are: (l to r) NBC U Sales and Marketing chief Michael Pilot; NBCU Women & Lifestyle Pres Lauren Zalaznick; General Mills' CMO Mark Addicks; Andrea Mitchell of NBC News; and Proctor & Gamble Marketing GM Edgar Sandoval.
 

 

The 'TV Everywhere' Debate: Will Authentication Save the Online Video Model?

Presented by CableFAX Daily

Buy On Demand

The webinar first aired June 2009.

Authentication. Entitlement. TV Everywhere. It goes by many names, but the idea of restricting certain online TV content to paying cable subscribers drove much of the debate at the 2009 Cable Show in D.C. But while many cable operators see authentication as a way to discourage people from “cutting the cord” and relying solely on the broadband pipe for TV content, programmers have yet to reach consensus—-with some content owners wondering whether such restrictions will hamstring their marketing and branding efforts. Other programmers, however, see authentication as a way to preserve the vital dual-revenue stream upon which the cable/satellite business model depends.

Register for this CableFAX Webinar and you’ll gain a better understanding of the debate and the issues at stake, including:

  • How authentication works and whether the technology is ready for primetime.
  • Ways programmers and operators can work together to create a workable system.
  • New revenue opportunities that could stem from authentication systems.
  • The potential pitfalls, including the risk of increased piracy, the additional burden on broadband networks and the possibility of restarting the net neutrality debate.
  • Will authentication lead to new revenue models for both cable operators and programmers—-and who stands to gain the most.

In addition to our experts, we will release the results of our CableFAX Daily readers survey on Authenitication. Take the Survey

Attend this Webinar from your desktop or conference room. Invite your whole team to attend at one low price! Each registration purchase includes five passes to the live viewing and unlimited access to the on-demand version of the program, including materials, for 1-year.



Hear from the experts:

Mark Fratrik More Info Mark Fratrik
Vice President
BIA Financial
 

Mark R. Fratrik, Ph.D. is a Vice President of BIA Financial Network. In that role, he supervises the maintaining of the many BIAfn databases and conducts primary research on various trends as they affect the broadcasting and related communications industries. He is also involved in conducting research and analysis for clients on matters related to the broadcasting and related communications industries.

Prior to joining BIAfn, Mark was with the National Association of Broadcasters (NAB) for nearly 16 years as Vice President/Economist. While there, he conducted primary research and wrote several books about the broadcasting and related industries. Before joining NAB in 1985, Mark worked for the Federal Trade Commission in the Bureau of Economics where he spent five years conducting analyses of industry practices to evaluate overall economic impact. Throughout his career, Mark has researched and spoken at numerous conferences on the impact of the economy on the broadcasting industries, proposed and enacted regulatory changes, and new media technologies, including DTV datacasting. Mark is often quoted in the media and is a leading spokesperson concerning trends and forecasts for the media industry including analyzing competitiveness of media and related industries. He is the author of BIAfn’s acclaimed State of the Radio and Television Industry studies produced periodically.

Mark received his B.A. in mathematics and economics from State University of New York at Binghamton and his master’s and doctoral degrees in economics from Texas A&M in College Station, Texas. He currently serves as an adjunct professor of economics at John Hopkins University.

   
Jim Turner More Info

Jim Turner
VP, Product Management
Synacor

Jim Turner has been Synacor’s VP of Product Management since June 2007. Prior to joining Synacor, Turner was VP, Digital Media at A&E Television Networks. Prior to A&E, Turner was Co-founder and President of AvitageMedia. Turner began his career at CBS, and since then has held executive positions at Women.com, Astronet.com, Digital Media Studios (part of Digital Equipment Corporation), and Kurzweil Music Systems. Turner has an M.B.A. in Marketing, University of Connecticut, and Masters and Bachelors degrees in Electrical Engineering, Georgia Institute of Technology and North Carolina State University. He holds two patents in the use of computers in music. He is active in the NY Chapter of the National Academy of Television Arts and Sciences, and also is a National Trustee.

   
Mike Grebb More Info

Moderator:
Mike Grebb
Executive Editor
CableFAX Daily

Michael has written extensively about the cable industry, telecommunications, the internet, and general information technology and business issues for more than a dozen years. His writing has appeared in Wired, Wired News, Business 2.0, Silicon Alley Reporter, Upside, Forbes, Variety, Billboard, Bank Technology News, U.S. Banker, Wireless Week, CableVision magazine and Multichannel News, among others. His expertise includes consumer electronics, the media, the music industry, e-commerce, B2B/e-business, interactive television, online marketing, broadband/telecom infrastructure, and regulatory and legislative issues. Also a musician and songwriter, Mike’s first solo record, Resolution, was released in February 2005.

   

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Who should attend?

Cable and marketing executives in the following areas:

  • Corporate Communications
  • Marketing Executives
  • Digital Media
  • Public Relations
  • Technology
  • Content Executives
  • Financial/Investor Relations Executives
  • Executive Management

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How does the Webinar work?

The live audio is delivered to your location over the telephone or your computer speakers. The Power-Point presentations are presented over the Internet and are available to print out before the program. This is like a talk-radio program with visuals on the Web. You and your team will be able to have a live Q&A with all the speakers.

You need Real Player or Windows Media Player installed on your computer. If you do not have either, please follow the instructions below to download and install them. Or if you prefer, a phone for the audio and an Internet connection to let you watch the slides and other information on the Web will suffice. No other downloads or special hardware - a dial-up connection will work fine.

  • One (1) set of materials (you may make copies for all of the persons you invited to listen to the program);
  • One (1) toll-free connection to the seminar (if you select the audio connection.), and
  • One (1) Internet connection to the seminar.

Use speakers on your computer or speakerphone on your telephone and invite your entire staff to attend for one low price of $329.00 USD per site.

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What equipment do I need?

For the audio connection:

  • A computer with Real Player or Windows Media Player installed. When you log into the Virtual Seminar, your computer will be taken through a brief configuration check and will let you know if you're missing any software.
  • If you do not have Real or Windows, a touch-tone telephone will work also. It works best to use a speakerphone so that others can listen too.

For the Internet connection:

  • PC: 166Mhz Pentium-based PC or better
  • Operating system: Windows 95, 98, NT, 2000, XP
  • Browser: For optimal viewing experience, we recommend using Internet Explorer 6.0 or higher. However, any version of IE 4.0 or higher will work. For Netscape, only versions 4.x are supported at this time.
  • Internet connection: 28.8 or faster connection
  • Display set at 1024 x 768 or 800 x 600
  • Mac users are encouraged to use Firefox 2.0 (or later) with Real Player to view the webcast. You can also test your system using the system test button in menu on the left hand side.

Player Downloads

If using Microsoft Windows Media Player, Version 6.4 or later is required.
Download a supported Microsoft Windows Media Player

If using RealPlayer, Version 7.0 or later is required.
Download a supported RealPlayer


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Questions?

If you are having any technical difficulties or need assistance meeting these requirements, please contact our Technical Support Center at 1-866-709-8255 or click here. For content questions regarding this Webinar, contact Saun Sayamongkhun at (301) 354-1610 or ssayamongkhun@accessintel.com.

For sponsorship opportunities contact: Debbie Vodenos at
dvodenos@accessintel.com

Buy On Demand

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